Reportlinker.com

Reportlinker.com

June 11, 2008 10:19 ET

Focus on the New Household and Personal Care Introductions in European Forecourt Retailing

LONDON, UNITED KINGDOM--(Marketwire - June 11, 2008) - Reportlinker.com announces that a new market research report related to the Personal care industry is available in its catalogue.

New Household and Personal Care Introductions in European Forecourt Retailing

http://www.reportlinker.com/p090007/New-Household-and-Personal-Care-Introductions-in-European-Forecourt-Retailing.html

Introduction

Many household and personal care products are experiencing high growth rates but it is important that forecourt retailers understand which they should include in their limited shop space. Based on Datamonitor's consumer products database and customer research, this brief identifies the fastest growing markets and the opportunities for forecourt retailers therein.

Scope

Consumption data of four key household and personal care categories, both in terms of sales at the total market level and through convenience stores.

Analysis of the consumer trends which are driving growth in demand for selected categories and a review of their relevance for forecourt retailers.

An overview of some product examples which are considered to fit in well with the service station shop concept.

Report Highlights

Given time constraints, multi-tasking whilst on-the-go has become vital for many people, giving rise to 'speed-shopping' and the increased use of convenience stores for a wider range of products. Repsol is in the process of developing its convenience retail proposition in a joint venture with El Corte Ingles.

Although varying greatly by market, the high per capita consumption of textile cleaning products indicates that they would fit in well with the service station convenience format. By far the highest per capita consumption of textile washing product is in Spain, where 21 units of textile washing products were purchased per person in 2007.

As Europeans travel more, both for business and pleasure, fuel retailers should offer shampoo in their forecourt shops in order to take advantage of the growing number of away-from-home personal care occasions. In Europe the number of away-from-home personal care occasions is forecast to rise by 13% between 2006 and 2011.

Reasons to Purchase

Determine which household products have the highest consumption on a per capita basis and generate ideas for new product category introductions.

Uncover the key drivers behind the use of different product categories and gauge how forecourt retailers can best exploit these.

Identify the markets in which key household and personal care product categories are growing the fastest and forecast how this is expected to change.

DATAMONITOR VIEW 1

CATALYST 1

SUMMARY 1

SOURCES 1

ANALYSIS 2

There are a number of consumer trends supporting the inclusion of household and personal products in service station shops 2

Providing mainstream household items in service stations responds to consumer demand for 'top-up' shopping 2

Fuel retailers should seek to exploit the growth in personal care occasions 3

In all European markets multi-purpose cleaners have the potential to offer fuel retailers a lucrative new product category 4

Across Europe sales of general cleaning products are growing at a faster rate through convenience stores than at the overall market level 4

There is a particularly high usage of general purpose cleaners in Spain 5

Within general purpose cleaners, disinfectants and multi-purpose cleaners is the most popular sub-category 6

Category managers should stock the most popular brands of disinfectants and multi-purpose cleaners 7

Textile washing products represent a core household purchase in all European markets 10

Textile washing product sales through convenience stores are growing at a particularly rapid rate in Switzerland and Romania 10

Usage of textile washing products is highest in Spain, the UK and Ireland 11

Laundry detergents are the largest sub-category within textile washing products 12

Category managers should seek to stock the most popular laundry detergents 13

Regular shampoo should be considered by fuel retailers as a fundamental shop product 15

Growth in convenience store sales of shampoo is especially strong in Switzerland and Romania 15

Per capita consumption of shampoo is highest in Switzerland and Greece 16

Standard shampoo is the most popular product within the shampoo category 17

Service station shops should be stocked with regular shampoo products under recognized brands 18

Air fresheners represent the fastest growing segment of the household products category 20

Sales of air fresheners are growing at a particularly strong rate through convenience stores in Germany and Russia 20

The use of air fresheners is particularly high in the UK 21

Pump/aerosol air fresheners represent the largest sub-segment within the air fresheners category 22

Category managers should stock aerosol and innovative car-related air fresheners 23

APPENDIX 26

Definitions 26

Product selection 28

Further reading 29

Ask the analyst 29

Datamonitor consulting 29

Disclaimer 29

List of Figures

Figure 1: Overall, the number of personal care occasions is forecast to rise by 13% between 2006 and 2011 3

Figure 2: Between 2000 and 2006 sales of general cleaning products grew at an average annual rate of 3.2% through convenience stores 4

Figure 3: In Spain, almost nine liters of general cleaning product are sold per person annually 5

Figure 4: Sales of floor and wall cleaners are expected to grow at an average annual rate of over 3% between 2007 and 2011 6

Figure 5: Colorex's Soft Scrub anti-bacterial scouring cream 7

Figure 6: Cristasol's multi-purpose cleaner range 8

Figure 7: Dixi's multi-purpose cleaner 9

Figure 8: Between 2000 and 2006 sales of textile washing products through convenience stores grew at a CAGR of seven percent in Switzerland 10

Figure 9: In Spain, 21 units of textile washing products are used annually per person 11

Figure 10: Sales of laundry detergents are forecast to grow at around 1% annually between 2007 and 2011 12

Figure 11: Laundry Tables from Persil 13

Figure 12: Proctor and Gamble's Bonux 2 in 1 detergent 14

Figure 13: Between 2000 and 2006 sales of shampoo through convenience stores grew at a CAGR of seven percent in Switzerland 15

Figure 14: In Switzerland 4.5 units of shampoo are used per capita per year 16

Figure 15: Sales of standard shampoo are forecast to grow by over 2% annually between 2007 and 2011 17

Figure 16: Repair & Care shampoo and conditioner from Pantene 18

Figure 17: Shauma For Men Shampoo from Henkel 19

Figure 18: In Germany sales of air fresheners grew at an average annual rate of almost 14% between 2000 and 2006 20

Figure 19: In the UK 2.8 units of air freshener were used per capita in 2007 21

Figure 20: Sales of pump and aerosol air fresheners are expected to grow at an average annual rate of almost 4% between 2007 and 2011 22

Figure 21: Reckitt Benckiser's Air Wick range 23

Figure 22: Reckitt Benckiser's Air Infusion range 24

Figure 23: The Ambi Pur car air freshener range 25

Figure 24: In Europe 54 units of feminine care products are used per person annually 28

To order this report:

New Household and Personal Care Introductions in European Forecourt Retailing

http://www.reportlinker.com/p090007/New-Household-and-Personal-Care-Introductions-in-European-Forecourt-Retailing.html

More market research reports here!

Contact Information