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October 20, 2008 13:40 ET

Focus on the Beer in China 2008: A Market Analaysis

LONDON, UNITED KINGDOM--(Marketwire - Oct. 20, 2008) - Reportlinker.com announces that a new market research report related to the Beer industry is available in its catalogue.

Beer in China 2008: A Market Analaysis

http://www.reportlinker.com/p096404/Beer-in-China-2008-A-Market-Analaysis.html

REPORT COVERAGE

This report reviews characteristics, trends and developments over the 2001 to 2007 period in the beer market and industry of the People's Republic of China, and gives forecasts of market performance to 2012. The emphasis is on the retail market and the major industry players.

This report covers the market for beer in the People's Republic of China. The report covers the following sectors:

- Standard lagers

- Brown ales

- Stout

- Speciality beers.

September 2008: available as MS Word/PDF file, and print. 225 pages: Price: Pounds Sterling 1,100.00 / US$ 2,150.00

KEY REPORT FEATURES

This recently updated report includes:

- An overview of China's total food market with sales statistics up to 2007;

- The total value of the beer market, including sector and channel (retail v HoReCa) breakdown, up to 2007;

- Value provincial and urban/rural breakdown, up to 2007;

- Market share analysis of the beer market;

- Retail pricing trends for beer products by province up to 2007, and by sector (2008);

- Volume & value forecast total beer market in China up to 2012;

- Statistical analysis of China's advertising, marketing and consumer trends;

- Key manufacturer profiles and financials;

- Key contacts & trade events;

- Overview of China's demographics and macroeconomics.


INTRODUCTION
Report Coverage
Executive Summary
China's Retail Statistics: A Cautionary Note
The Problems With Chinese Retail Data?
What Does All This Mean Practically?
Figure A CHINA TOTAL & PER CAPITA RETAIL SALES COMPARED TO OTHER ASIAN
 COUNTRIES, 2005
Other Access Asia Reports of Possible Interest
Glossary
Free Weekly Online Newsletter and Editorials
1 CHINA'S BEER MARKET
1.1 Overview
1.2 China's Total Food & Beverage Market 

1.2.1 Total Food Market: Food & Non-food Sales

Table 1.1 TOTAL CURRENT VALUE RETAIL SALES BY FOOD AND NON-FOOD, 2001-2007

1.2.2 Total Food Market: Food/Non-food Sales Split

Table 1.2 % BREAKDOWN OF SALES BY FOOD AND NON-FOOD, 2001-2007

1.2.3 Total Food Market: Urban and Rural Split

Table 1.3 TOTAL CURRENT VALUE RETAIL SALES BY FOOD & NON-FOOD, 2001-2007

1.2.4 Total Food Market: The Trends 

Figure 1.1: Total Volume Growth in Retail Sales of Selected Food Products
 in China, 2000-2006
Figure 1.2: Per Capita Volume & Growth of Retail Sales of Selected Food
 Products in China, 2000/2006

Table 1.4 CURRENT VALUE RETAIL FOOD SALES BY MAJOR PRODUCT CATEGORY,
 2001-2007

1.2.5 Total Food Market: Urban Value Trends

Table 1.5 CURRENT VALUE URBAN RETAIL FOOD SALES BY MAJOR PRODUCT CATEGORY,
 2001-2007 

1.2.6 Total Food Market: Rural Value Trends

Table 1.6 CURRENT VALUE RURAL RETAIL FOOD SALES BY MAJOR PRODUCT CATEGORY,
 2001-2007
1.3 China's Beer Market

1.3.1 The Beer Market: Total Market Size 

Figure 1.3: Total Beer Market Retail, HoReCa & Overall Sales Growth,
 2001-2007

Table 1.7 TOTAL CONSUMER MARKET (INCLUDING RETAIL AND HORECA) FOR BEER IN
 VOLUME & CURRENT AND CONSTANT VALUE TERMS IN CHINA, 2001-2007 

1.3.2 The Beer Market: Total Market Retail/HoReCa Split

Table 1.8 % BREAKDOWN OF THE TOTAL CONSUMER MARKET BY RETAIL AND HORECA FOR
 BEER IN CHINA, 2001-2007 

1.3.3 The Beer Market: Total Market Growth

Table 1.9 % ANNUAL GROWTH OF THE TOTAL CONSUMER MARKET BY RETAIL AND HORECA
 FOR BEER IN CHINA, 2001-2007 

1.3.4 The Beer Market: Per Capita Consumption

Table 1.10 PER CAPITA BEER CONSUMPTION VOLUME BY COUNTRY, 2004
Table 1.11 PER CAPITA CONSUMER MARKET FOR BEER IN CHINA, 2001-2007 

1.3.5 The Beer Market: Food Market Significance

Table 1.12 BEER SALES AS A PROPORTION OF TOTAL ALCOHOLIC DRINKS RETAIL SALES
 & TOTAL FOOD EXPENDITURE IN CHINA, 2001-2007
1.4 Regional Markets 

1.4.1 Regional Markets: Provincial Values

Table 1.13 BEER CURRENT TOTAL MARKET VALUE BY PROVINCE IN CHINA, 2001-2007

1.4.2 Regional Markets: Provincial Value Shares & Growth

Table 1.14 % BREAKDOWN & PERIOD GROWTH OF BEER CURRENT SALES VALUE BY
 PROVINCE IN CHINA, 2007

1.4.3 Regional Markets: Provincial Per Capita Spend

Table 1.15 PER CAPITA SPENDING ON BEER BY PROVINCE IN CHINA, 2001-2007

1.4.4 Regional Markets: Provincial Volumes

Table 1.16 BEER MARKET VOLUME BY PROVINCE IN CHINA, 2001-2007

1.4.5 Regional Markets: Provincial Volume Shares & Growth

Table 1.17 % BREAKDOWN & PERIOD GROWTH OF BEER SALES VOLUME BY PROVINCE
 IN CHINA, 2007 

1.4.6 Regional Markets: Provincial Per Capita Volume Consumption

Table 1.18 PER CAPITA VOLUME CONSUMPTION OF BEER BY PROVINCE IN CHINA,
 2001-2007
1.5 Retail Sector Breakdown 

1.5.1 Retail Sector Breakdown: Sector Values & Volumes
Figure 1.3: Total Beer Market Retail Volume & Value Sales Growth,
 2001-2007

Table 1.19 THE RETAIL MARKET FOR BEER BY SECTOR IN VOLUME & CURRENT VALUE
 TERMS IN CHINA, 2001-2007 

Figure 1.4: Total Beer Market Retail US$ Value Sales Growth, 2001-2007

1.5.2 Retail Sector Breakdown: Sector Shares
Table 1.20 % BREAKDOWN OF THE RETAIL MARKET FOR BEER IN VOLUME & VALUE TERMS
 IN CHINA, 2001-2007 

1.5.3 Retail Sector Breakdown: Annual Growth Rates

Table 1.21 % ANNUAL GROWTH OF THE RETAIL MARKET FOR BEER IN VOLUME & CURRENT
 VALUE TERMS IN CHINA, 2001-2007

1.6 HoReCa Sector Breakdown 

1.6.1 HoReCa Sector Breakdown: Sector Values & Volumes 

Figure 1.5: Total Beer Market HoReCa Volume & Value Sales Growth, 2001-2007
Figure 1.6: Total Beer Market HoReCa US$ Value Sales Growth, 2001-2007

Table 1.22 THE HORECA MARKET FOR BEER BY SECTOR IN VOLUME & CURRENT VALUE
 TERMS IN CHINA, 2001-2007 

1.6.3 HoReCa Sector Breakdown: Sector Shares

Table 1.23 % BREAKDOWN OF THE HORECA MARKET FOR BEER IN VOLUME & VALUE TERMS
 IN CHINA, 2001-2007 

1.6.5 HoReCa Sector Breakdown: Annual Growth Rates

Table 1.24 % ANNUAL GROWTH OF THE HORECA MARKET FOR BEER IN VOLUME & CURRENT
 AND CONSTANT VALUE TERMS IN CHINA, 2001-2007
1.7 Urban & Rural Sales of Beer in China 

1.7.1 Urban & Rural Market: Total Sales

Table 1.25 THE CURRENT VALUE MARKET FOR BEER BY URBAN & RURAL SALES IN
 CHINA, 2001-2007 

1.7.2 Urban & Rural Market: Growth Rates

Table 1.26 % GROWTH OF THE CURRENT VALUE MARKET FOR BEER BY URBAN & RURAL
 MARKETS IN CHINA, 2001-2007
1.8 Market Shares 

1.8.1 Market Shares: Leading Brewer Brand Shares
Table 1.27 CHINA 10-YEAR LEADING BREWER NATIONAL BEER VOLUME BRAND SHARES,
 1998-2007
1.8.2 Market Shares: Global Brand Shares

Table 1.28 GLOBAL TOP-20 BEER BRAND TABLE BY VOLUME SHIPMENTS, 2003/2006
1.9 Prices 

1.9.1 Prices: Retail Price Indices

Table 1.29 AVERAGE INCOME ANNUAL GROWTH BY SECTOR, 2004-2007
Table 1.30 RETAIL PRICE INDICES BY BROAD SECTOR, 2000-2007- 

1.9.2 Prices: Average Unit Values

Table 1.31 AVERAGE UNIT RETAIL PRICES OF BEER BY SECTOR IN CHINA, 2001-2007

1.9.3 Prices: Average Unit Value Growth Rates

Table 1.32 % ANNUAL GROWTH OF AVERAGE UNIT RETAIL PRICES OF BEER BY SECTOR
 IN CHINA, 2001-2007 

1.9.4 Prices: Average Regional Unit Prices

Table 1.33 AVERAGE LOCAL CURRENCY RETAIL PRICES OF BEER BY PROVINCE IN
 CHINA, 2001-2007 

1.9.5 Prices: Average Regional Unit Price Growth

Table 1.34 % ANNUAL GROWTH OF AVERAGE RETAIL PRICES OF BEER BY PROVINCE
 IN CHINA, 2001-2007
1.10 Outlook 

1.10.1 Outlook: Forecast Trends
1.10.2 Outlook: Total Market Size In Value Terms

Table 1.35 FORECAST TOTAL VALUE MARKET FOR BEER IN CHINA, 2008-2012

1.10.3 Outlook: Total Volume Market Size

Table 1.36 FORECAST TOTAL VOLUME MARKET FOR BEER IN CHINA, 2008-2012

1.10.4 Outlook: Total Market by Retail/HoReCa Split
Figure 1.7: Forecast Beer Volume & Value Sales Growth by Sales Channel,
 2008-2012
Table 1.37 FORECAST BEER CONSUMPTION & EXPENDITURE BY DISTRIBUTION
 (RETAIL/HORECA) SPLIT IN CHINA, 2008-2012
1.10.5 Outlook: Retail Sector Values & Volumes

Figure 1.8: Forecast Beer Volume & Value Sales Growth by Sector, 2008-2012

Table 1.38 FORECAST CONSTANT 2004 VALUE & VOLUME SALES OF BEER BY SECTOR
 IN CHINA, 2008-2012 

1.10.6 Outlook: Retail Sector Breakdown

Table 1.39 FORECAST % VALUE & VOLUME SALES BREAKDOWN OF BEER BY SECTOR IN
 CHINA, 2007-2011 

1.10.7 Outlook: Retail Sector Growth
Table 1.40 FORECAST ANNUAL % VALUE & VOLUME SALES GROWTH OF BEER BY BROAD
 SECTOR IN CHINA, 2007-2011

1.11 Current Issues 

1.11.1 Current Issues: Consolidation of the Beer Industry

Table 1.41 SHARE OF TOP TEN BREWERIES IN CHINA, 2001-2007

1.11.2 Current Issues: Challenging Local Market Leaders
1.9.1 Current Issues: Packaging: Dealing with massive amounts of waste
1.9.2 Current Issues: Fat Food: Facing an obesity epidemic
1.9.3 Current Issues: Dangerous Food: Eating poison
1.9.4 Current Issues: Going Green: The positive approach
1.9.5 Current Issues: Genetically Modified (GM) Food: The genie in the
 bottle
1.9.6 Current Issues: Vegetarianism: Consumers vote with their feet
1.9.7 Current Issues: Organic Farming

2 MARKETING & DISTRIBUTION
2.1 Marketing & Advertising 

2.1.1 Marketing & Advertising: Trends 

Conventional Media Advertising

Table 2.1 ADVERTISING EXPENDITURE IN CHINA, 2004-2007 

Online Advertising

Table 2.2 ONLINE ADVERTISING EXPENDITURE IN CHINA, 2004-2007 

2.1.2 Marketing & Advertising: Leading Advertised Product Categories

Table 2.3 TOP 10 ADVERTISING CATEGORIES IN CHINA, 2007 

2.1.3 Marketing & Advertising: Leading Advertised Brands

Table 2.4 TOP 10 ADVERTISING BRANDS IN CHINA, 2007 

2.1.4 Marketing & Advertising: Leading Advertisers

Table 2.5 CHINA'S TOP TEN ADVERTISERS, 2004-2006 


2.1.5 Marketing & Advertising: The Prime-time Advertising Auction

Table 2.6 PRIME-TIME ADVERTISING AUCTION ON CHINA'S CCTV, 2000-2008 

2.1.7 Marketing & Advertising: Brand Preferences Choice Factors in China

Age & Location

Table 2.7 BRAND PREFERENCES IN TERMS OF AGE GROUPS & LOCATIONS IN CHINA,
 2007

Quality Versus Image

Table 2.8 FACTORS DETERMINING BRAND CHOICES IN CHINA, 2007 

Local Versus Foreign

Table 2.9 BRAND PREFERENCES IN CHINA, 2007 

"Chameleon" Brands

Table 2.10 TOP CHAMELEON BRANDS IN CHINA, 2008 

2.1.8 Marketing and Advertising in China: Brand Equity
2.1.9 Marketing & Advertising: Emerging Local Brands

Table 2.11 CHINA'S MOST VALUABLE BRANDS, 2007/2008
Table 2.11 CHINA'S MOST VALUABLE BRANDS, 2006-2007 

2.1.12 Marketing & Advertising: Pricing Issues

Table 2.12 CONSUMERS WHO TRADE UP OR DOWN BY INCOME SEGMENTS, 2007
Table 2.13 CONSUMERS WHO TRADE UP OR DOWN BY CATEGORIES, 2007 

2.1.13 Marketing & Advertising: Beer Advertising and Promotion
2.1.14 Marketing & Advertising: Olympic Sponsorship a Waste of Money?

Table 2.14 TOP FIVE OLYMPIC SPONSORS & TOP TEN LOCAL COMPANIES ASSOCIATED
 WITH THE OLYMPICS, 2008 

2.1.15 Marketing & Advertising: China Beer Festivals

2.2 Consumers 

2.2.1 Consumer Profile: Broad Consumer Trends
2.2.2 Consumer Profile: Alcoholic Drinks Consumer Profile
Suburbs

Table 2.15 AVERAGE PRICE DIFFERENCES BETWEEN DOWNTOWN AND SUBURBS IN
 SHANGHAI AND BEIJING, Q2 2008 

2.2.3 Consumer Profile: Women Beer Consumer

Table 2.16 SURVEY ON FEMALE AND BEER CONSUMPTION, 2007
Table 2.17 SURVEY ON FEMALE AND FUTURE BEER CHOICE, 2007

2.2.4 Consumer Profile: Drinking Habits

Table 2.18 SURVEY BEER CONSUMPTION FREQUENCY, NOVEMBER 2006
Table 2.19 TOPIC OF CONVERSATION WHEN DRINKING BEER, NOVEMBER 2006

2.2.5 Consumer Profile: Attitudes Towards Alcohol Consumption
2.2.6 Consumer Profile: Factors Affecting Alcoholic Drinks Demand
2.2.7 Consumer Profile: Alcoholic Drinks Health Concerns
2.2.8 Consumer Profile: Beer Brand Preference by Income Group

Table 2.20 BEIJING: LEADING BRAND PREFERENCES AMONGST MALE DRINKERS BY
 MONTHLY INCOME GROUP, 2002
Table 2.21 SHANGHAI: LEADING BRAND PREFERENCES AMONGST MALE DRINKERS BY
 MONTHLY INCOME GROUP, 2002
Table 2.22 GUANGZHOU: LEADING BRAND PREFERENCE AMONGST MALE DRINKERS BY
 MONTHLY INCOME GROUP, 2002
Table 2.23 CHENGDU: LEADING BRAND PREFERENCE AMONGST MALE DRINKERS BY
 MONTHLY INCOME GROUP, 2002 

2.2.9 Consumer Profile: Beer Purchasing Criteria

Table 2.24 SIX MAJOR CHINESE CITIES: CONSUMER CONSIDERATIONS WHEN
 PURCHASING BEER, 2002 

2.2.10 Consumers: Alcoholic Drinks Price Point
2.2.11 Consumers: Beer Packaging

Table 2.25 BEER SALES VOLUME BY PACKAGING TYPE IN CHINA, 2001-2007

2.2.12 Consumer Profile: Packaging Preferences and Consumption Regularity
2.2.13 Consumers: Alcoholic Drinks Seasonal Demand

2.3 Wholesale Distribution 

2.3.1 Wholesale Distribution: Overview
2.3.2 Wholesale Distribution: Alcoholic Drinks Wholesale Distribution
2.3.3 Wholesale Distribution: State Organisations & Private Distributors
2.3.4 Wholesale Distribution: Production Legislation
2.3.5 Wholesale Distribution: Trading Legislation
2.3.6 Wholesale Distribution: Vertical Integration
2.3.7 Wholesale Distribution: The Black Market
2.3.8 Wholesale Distribution: Sales by Distribution Channel
Table 2.26 % BREAKDOWN OF THE TOTAL CONSUMER MARKET (INCLUDING RETAIL AND
 HORECA) FOR BEER IN CHINA, 2001-2007

2.4 Retail Distribution 

2.4.1 Retail Distribution: Alcoholic Drinks Retail Sales by Outlet

Table 2.27 RURAL RETAILING PROJECT COUNTRYSIDE STORES IN VILLAGES,
 AUGUST 2008
Table 2.28 RURAL RETAILING PROJECT COUNTRYSIDE STORES IN TOWNS/TOWNSHIPS,
 AUGUST 2008
Table 2.29 % BREAKDOWN OF RETAIL ALCOHOLIC DRINKS SALES BY OUTLET TYPE,
 2000-2006
3 SOURCES OF SUPPLY
3.1 Beer Industry 

3.1.1 Beer Industry: Industry Manufacturers & Revenue

Table 3.1 TOTAL NUMBER OF BEER MANUFACTURERS AGAINST INDUSTRY REVENUES,
 1996-2007 

3.1.2 Beer Industry: Industry Revenue & Profit

Table 3.2 BEER INSUTRY REVENUE & PROFIT COMPARED, 1996-2007 

3.1.3 Beer Industry: Industry Revenue & Consumer Spending

Table 3.3 BEER INSUTRY REVENUE COMPARED WITH CONSUMER SALES VALUE, 2000-2007

3.1.4 Beer Industry: Average Price Breakdown by Process Stage

Table 3.3 BREAKDOWN OF AVERAGE BEER PRICE FROM MANUFACTURING COST THROUGH
 TO FINAL RETAIL PRICE, 2004 

3.1.5 Beer Industry: Leading Brewer Revenues

Table 3.4 TOP-5 BREWER REVENUES IN CHINA, 2004-2007
Table 3.5 % BREAKDOWN OF TOP-5 BREWER REVENUES IN CHINA, 2004-2007

3.1.6 Beer Industry: Leading Brewer Profits

Table 3.6 TOP-5 BREWER PROFITS IN CHINA, 2004-2007
Table 3.7 % BREAKDOWN OF TOP-5 BREWER PROFITS IN CHINA, 2004-2007

3.1.7 Beer Industry: Leading Brewer Profit Margin

Table 3.8 TOP-5 BREWER OPERATING PROFITS AS A % OF REVENUES IN CHINA,
 2004-2007

3.1.8 Beer Industry: Leading Brewer Volume Sales

Table 3.9 TOP-5 BREWER SALES VOLUME IN CHINA, 2004-2007
Table 3.10 % BREAKDOWN OF TOP-5 BREWER SALES VOLUME IN CHINA,
 2004-2007 

3.1.9 Beer Industry: Leading Brewer Revenue Per Unit Volume

Table 3.11 TOP-5 BREWER AVERAGE REVENUE PER LITRE IN CHINA,
 2004-2007 

3.1.10 Beer Industry: Leading Brewer Profit Per Unit Volume

Table 3.12 TOP-5 BREWER AVERAGE PROFIT PER LITRE IN CHINA,
 2004-2007
3.3 Imports 

3.3.1 Imports: Value

Table 3.13 CHINA BEER IMPORT VALUE AND GROWTH, 2001-2007- 

3.3.2 Imports: Volume

Table 3.14 CHINA BEER IMPORT VOLUME AND GROWTH, 2001-2007- 

3.3.3 Imports: Average Unit Value

Table 3.15 CHINA BEER IMPORT AVERAGE UNIT VALUES, 2001-2007-
3.4 Exports 

3.4.1 Exports: Value

Table 3.16 CHINA BEER EXPORT VALUE AND GROWTH, 2001-2007- 

3.4.2 Exports: Volume

Table 3.17 CHINA BEER EXPORT VOLUME AND GROWTH, 2001-2007- 

3.4.3 Exports: Average Unit Value

Table 3.18 CHINA BEER EXPORT AVERAGE UNIT VALUES, 2001-2007-
4 SWOT ANALYSIS
4.1 Strengths
4.2 Weaknesses
4.3 Opportunities
4.4 Threats
5 LEADING COMPANY PROFILES
5.1 Anheuser-Busch Companies Inc 

5.1.1 Anheuser-Busch: Company Details
5.1.2 Anheuser-Busch: Company Background
5.1.3 Anheuser-Busch: China-based Activities

Table 5.1 ANHEUSER-BUSCH: KEY SUBSIDIARIES & ASSOCIATE COMPANIES IN
 CHINA 

5.1.4 Anheuser-Busch: Financial Summary

Table 5.2 ANHEUSER-BUSCH: FINANCIAL RESULTS, 2004-2007-
5.2 Asia Pacific Breweries Limited (APB) 

5.2.1 APB: Company Details
5.2.2 APB: Company Background
5.2.2 APB: China-based Activities

Table 5.3 HEINEKEN-APB (CHINA): KEY SUBSIDIARIES & ASSOCIATE COMPANIES, 2008

5.2.5 APB: Financial Results

Table 5.4 ASIA PACIFIC BREWERIES: FINANCIAL RESULTS, FY2004-FY2007-
5.3 Asahi Breweries Limited 

5.3.1 Asahi Breweries: Company Details
5.3.2 Asahi Breweries: Company Background
5.3.3 Asahi Breweries: China-based Activities

Table 5.5 ASAHI BREWERIES: KEY SUBSIDIARIES & ASSOCIATE COMPANIES IN CHINA

5.3.4 Asahi Breweries: Financial Summary

Table 5.6 ASAHI BREWERIES: FINANCIAL RESULTS, 2004-2007-
5.4 Beijing Yanjing Brewery Co., Ltd. 

5.4.1 Beijing Yanjing Brewery: Company Details
5.4.2 Beijing Yanjing Brewery: Company Background

Table 5.7 BEIJING YANJING BREWERY CO., LTD.: MAJOR SHAREHOLDERS, 2007
Table 5.8 BEIJING YANJING BREWERY CO., LTD.: REVENUE BREAKDOWN BY CORE
 PRODUCT SECTOR, 2004-2007
Table 5.9 BEIJING YANJING BREWERY CO., LTD.: REVENUE BY CORE PRODUCT
 SECTOR, 2004-2007
Table 5.10 BEIJING YANJING BREWERY CO., LTD.: REGIONAL BREAKDOWN OF
 REVENUE, 2004-2007
Table 5.11 BEIJING YANJING BREWERY CO., LTD.: GEOGRAPHICAL DISTRIBUTION
 OF BREWERIES
Table 5.12 BEIJING YANJING BREWERY CO., LTD.: EXISTING & NEW BREWERIES
Table 5.13 BEIJING YANJING BREWERY CO., LTD.: NEW MALT PLANTS
5.4.5 Beijing Yanjing Brewery: Financial Results
Table 5.14 BEIJING YANJING BREWERY CO., LTD.: FINANCIAL RESULTS, 2004-2007-
Table 5.15 BEIJING YANJING BREWERY CO., LTD.: TOP FIVE SUPPLIERS AND
 CLIENTS, 2004-2007
Yanjing Brewery (Guilin Liquan) Co., Ltd.
Table 5.16 YANJING BREWERY (GUILIN LIQUAN): PRODUCTS, 2007
Table 5.17 YANJING BREWERY (GUILIN LIQUAN) CO., LTD.: FINANCIAL RESULTS,
 2004-2007- 

Yanjing Brewery (Baotou Xuelu) Co., Ltd.

Table 5.18 YANJING BREWERY (BAOTOU XUELU) CO., LTD.: FINANCIAL RESULTS,
 2004-2007-
5.5 Carlsberg Beweries A/S 

5.5.1 Carlsberg: Company Details
5.5.2 Carlsberg: Company Background
5.5.3 Carlsberg: China-based Activities

Table 5.19 CARLSBERG: KEY SUBSIDIARIES & ASSOCIATE COMPANIES IN CHINA

5.5.4 Carlsberg: Financial Summary

Table 5.20 CARLSBERG: FINANCIAL RESULTS, 2004-2007-
Table 5.21 CARLSBERG: SALES VOLUME, 2004-2007-
5.7 China Resources Enterprise Ltd. 

5.7.1 China Resources Enterprise: Company Details
5.7.2 China Resources Enterprise: Company Background
5.7.3 China Resources Enterprise: China Related Activities

Table 5.22 CHINA RESOURCES SNOW BREWERIES: MAJOR BREWERIES ACQUIRED, JANUARY
 2006-JUNE 2008
Table 5.23 CHINA RESOURCES SNOW BREWERIES: GREENFIELD PROJECTS, 2008
Table 5.24 CHINA RESOURCES SNOW BREWERIES: GEOGRAPHICAL DISTRIBUTION OF
 BREWERIES, 2007 

5.7.4 China Resources Enterprise: Financial Results

Table 5.25 CHINA RESOURCES ENTERPRISES (BEVERAGE DIVISION): FINANCIAL
 RESULTS, 2004-2007-
5.8 Chongqing Brewery Co., Ltd. 

5.8.1 Chongqing Brewery: Company Details
5.8.2 Chongqing Brewery: Company Background

Table 5.26 CHONGQING BREWERY CO., LTD.: FIVE LEADING SHAREHOLDERS, 2007
Table 5.27 CHONGQING BREWERY CO., LTD.: REGIONAL BREAKDOWN OF REVENUE,
 2004-2007
Table 5.28 CHONGQING BREWERY CO., LTD.: REVENUE BREADOWN BY CORE PRODUCT
 SECTOR, 2004-2007 

5.8.3 Chongqing Brewery: Financial Results

Table 5.29 CHONGQING BREWERY CO., LTD.: FINANCIAL RESULTS, 2004-2007-
Table 5.30 CHONGQING BREWERY CO., LTD.: TOP FIVE SUPPLIERS AND CUSTOMERS,
 2004-2006
5.9 Erdinger 

5.9.1 Erdinger: Company Details
5.9.2 Erdinger: Company Background

5.10 Fujian Yanjing Huiquan Brewery Co Ltd. 

5.10.1 Fujian Yanjing Huiquan: Company Details
5.10.2 Fujian Yanjing Huiquan: Company Background

Table 5.31 FUJIAN YANJING HUIQUAN BREWERY CO., LTD.: FIVE LEADING
 SHAREHOLDERS, 2007
Table 5.32 FUJIAN YANJING HUIQUAN BREWERY CO., LTD.: REGIONAL BREAKDOWN
 OF REVENUE, 2004-2007
Table 5.33 FUJIAN YANJING HUIQUAN BREWERY CO., LTD.: TOP FIVE SUPPLIERS
 AND CLIENTS, 2005-2007
5.10.3 Fujian Yanjing Huiquan Brewery: Financial Results
Table 5.34 FUJIAN YANJING HUIQUAN BREWERY CO., LTD: FINANCIAL RESULTS,
 2004-2007-
5.11 Guangzhou Zhujiang Brewery Group 

5.10.1 Guangzhou Zhujiang Brewery Group: Company Details
5.10.2 Guangzhou Zhujiang Brewery Group: Company Background

Table 5.35 GUANGDONG ZHUJIANG BREWERY CO., LTD.: KEY BEER SUBSIDIARIES
5.12 Heineken NV 

5.12.1 Heineken: Company Details
5.12.2 Heineken: Company Background
5.12.3 Heineken: China-Related Activities
5.12.4 Heineken: Financial Results

Table 5.36 HEINEKEN NV: FINANCIAL RESULTS, 2004-2007-
5.13 Kingway Brewery Holdings Ltd. 

5.13.1 Kingway Brewery Holdings: Company Details
5.13.2 Kingway Brewery Holdings: Company Background
5.13.2 Kingway Brewery Holdings: Financial Results

Table 5.37 KINGWAY BREWERY HOLDINGS LTD.: REGIONAL BREAKDOWN OF REVENUE,
 2004-2007
Table 5.38 KINGWAY BREWERY HOLDINGS LTD.: FINANCIAL RESULTS, 2004-2007-
Table 5.39 KINGWAY BREWERY HOLDINGS LTD.: TOP FIVE SUPPLIERS AND CLIENTS,
 2004-2007
5.14 InBev NV 

5.14.1 InBev: Company Details
5.14.2 InBev: Company Background
5.14.5 InBev: China-based Activities

Table 5.40 INBEV: KEY SUBSIDIARIES, AFFILIATES IN CHINA, 2007
Table 5.41 INBEV: ACQUISITION OF LION GROUP BREWERIES 

5.14.6 InBev: Financial Summary

Table 5.42 INBEV: FINANCIAL RESULTS, 2004-2007-
Table 5.43 INBEV: ASIA-PACIFIC FINANCIAL RESULTS, 2004-2007-
Table 5.44 INBEV: SALES VOLUME, 2004-2007-
5.15 Kirin Holdings Company Ltd. 

5.15.1 Kirin Holdings: Company Details
5.15.2 Kirin Holdings: Company Background
5.15.3 Kirin Holdings: China-based Activities

Table 5.45 KIRIN HOLDINGS: KEY SUBSIDIARIES IN CHINA 

5.15.4 Kirin Holdings: Financial Summary

Table 5.46 KIRIN HOLDINGS: FINANCIAL RESULTS, 2004-2007-
5.16 San Miguel Hong Kong Brewery Ltd. 

5.16.1 San Miguel HK Brewery: Company Details
5.16.2 San Miguel Hong Kong Brewery: Company Background
5.16.3 San Miguel Hong Kong Brewery: China-based Activities
5.16.3 San Miguel Hong Kong Brewery: Financial Summary

Table 5.47 SAN MIGUEL HONG KONG BREWERY LTD.: FINANCIAL RESULTS, 2005-2007-
5.17 SABMiller PLC 


5.17.1 SABMiller: Company Details
5.17.2 SABMiller: Company Background
5.17.3 SABMiller: China-based Activities
5.17.4 SABMiller: Financial Summary

Table 5.48 SABMILLER PLC: FINANCIAL RESULTS, FY2005-FY2008-
5.18 Suntory Limited 

5.18.1 Suntory: Company Details
5.18.1 Suntory: Company Background
5.18.2 Suntory: China-based Activities

Table 5.49 SUNTORY: KEY SUBSIDIARIES IN CHINA
5.19 Tsingtao Brewery Company Ltd. 

5.19.1 Tsingtao Brewery: Company Details
5.19.2 Tsingtao Brewery: Company History

Table 5.50 TSINGTAO BREWERY CO., LTD.: FIVE LEADING SHAREHOLDERS, 2007
Table 5.51 TSINGTAO BREWERY CO., LTD.: SALES VOLUME BY GEOGRAPHICAL
 REGIONS, 2004-2007
Table 5.52 TSINGTAO BREWERY CO., LTD.: SALES VOLUME BY BRANDS, 2004-2007
Table 5.53 TSINGTAO BREWERY CO., LTD.: PROJECTS COMMISSIONED, H1 2008
Table 5.54 TSINGTAO BREWERY CO., LTD.: GEOGRAPHICAL DISTRIBUTION OF
 BREWERIES & MALT PLANTS
Table 5.55 TSINGTAO BREWERY CO., LTD.: EXISTING & NEW BREWERIES/MALT PLANTS
Table 5.56 TSINGTAO BREWERY CO., LTD.: PRODUCTION COST OF PRINCIPAL
 OPERATION, 2006-2007
5.19.6 Tsingtao Brewery: Financial Results
Table 5.57 TSINGTAO BREWERY CO., LTD.: FINANCIAL RESULTS, 2004-2007-
Table 5.58 TSINGTAO BREWERY CO., LTD.: KEY EXPENSES, 2005-2007
Table 5.59 TSINGTAO BREWERY CO., LTD.: TOP FIVE SUPPLIERS AND CUSTOMERS,
 2004-2007
6 CONTACTS
6.1 Associations 

6.2.1 Associations Directory: China National Light Industry Council (CNLIC)
6.2.2 Associations Directory: China Food Industry Association
6.2.3 Associations Directory: China Alcoholic Drinks Industry Association
 (CADA)

7 RELEVANT TRADE FAIRS & EXHIBITIONS
7.1 China National Sugar & Alcoholic Commodities Fair
7.2 China International Exhibition on Packaging Machinery and Materials
 (Sino-Pack)
7.3 PPI China - International Fair for the Food & Drink Processing &
 Packaging Industry
7.4 China BevTek - International Beverage & Liquid Technology & Material
 Exhibition
7.5 International Brew & Beverage Processing Technology & Equipment
 Exhibition for China
7.6 China International Alcoholic Drinks Expo (CIADE)
APPENDIX: MARKET BACKGROUND
A.1 Fast Facts
A.2 Regions of China
Map A.1 CHINA: PROVINCES AND MUNICIPALITIES
A.3 Demographics
A.3.1 Demographics: Total Population
Table A.1 TOTAL POPULATION, 2000-2007
A.3.2 Demographics: Population by Location
Table A.2 POPULATION BY URBAN-RURAL DIVIDE, 2001-2007
A.3.3 Demographics: Population Breakdown by Location
Table A.3 POPULATION % BREAKDOWN BY URBAN-RURAL DIVIDE, 2001-2007
A.3.4 Demographics: Population by Province
Table A.4 POPULATION BY PROVINCE, 2001-2007
A.3.5 Demographics: Population Density by Province
Table A.5 POPULATION DENSITY BY PROVINCE, 2004-2007
A.3.6 Demographics: Population Concentration
Map A.2 POPULATION CONCENTRATIONS BY PROVINCE, 2007
A.3.7 Demographics: Population by Gender
Table A.6 TOTAL POPULATION BY GENDER & % BREAKDOWN, 2001-2007
A.3.8 Demographics: Population by Age Group
Table A.7 POPULATION BY AGE GROUP, 2001-2007
Table A.8 % BREAKDOWN OF POPULATION BY AGE GROUP, 2001-2007
A.4 Consumer Attitudes
A.4.1 Consumer Attitudes: Overview
A.4.2 Consumer Attitudes: Response to Political Change
A.4.2 Consumer Attitudes: Response to Economic Change
A.4.3 Consumer Attitudes: Changes in Lifestyle
Livelihood
Individual loans
Housing
Possessions
Travel
Entertainment
Health and Fitness
Purchasing Influences
Taboos
A.5 Consumer Wealth
A.5.1 Consumer Wealth: GDP and Cost of Living
Dealing with WTO
China's New Middle Class
Table A.9 MIDDLE AND UPPER INCOME HOUSEHOLDS IN CHINA,
 1995/2000/2005/2010/2015
Table A.10 TOTAL CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS,
 2005/2010/2015
Table A.11 CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS & % OF TOTAL
 HOUSEHOLDS, 1995/2000/2005/2010/2015
Confident Shoppers
Table A.12 GDP AND COST OF LIVING INDEX, 2001-2007
A.5.2 Consumer Wealth: Provincial GDP
Table A.13 GDP BY PROVINCE, 2001-2007
A.5.3 Consumer Wealth: GDP Growth by Province
Table A.14 GDP GROWTH BY PROVINCE, 2001-2007
A.5.4 Consumer Wealth: GDP Per Capita by Province
Table A.15 PER CAPITA GDP BY PROVINCE, 2001-2007
A.5.5 Consumer Wealth: Concentration of Wealth by Province
Map A.3 VALUE OF GDP PER CAPITA BY PROVINCE, 2007
A.5.6 Consumer Wealth: The Major Cities
Table A.16 LEADING CITIES KEY ECONOMIC INDICATORS, 2007
A.6 Households
A.6.1 Households: Overview of Household Conditions
A.6.2 Households: Total Households by Size
Table A.17 NUMBER OF HOUSEHOLDS BY SIZE, 2001-2007
A.6.3 Households: Total households by Urban/Rural Split
Table A.18 NUMBER AND SIZE OF HOUSEHOLDS BY LOCATION, 2001-2007
A.6.4 Households: Income Earners Per Household
Table A.19 AVERAGE NUMBER OF INCOME EARNERS PER HOUSEHOLD, 2001-2007
A.7 Employment
A.7.1 Employment: Number of Workers by Sector
Table A.20 NATIONAL EMPLOYMENT BY SECTOR, 2001-2007
A.7.2 Employment: Growth by Sector
Table A.21 GROWTH IN EMPLOYMENT BY SECTOR, 2001-2007
A.7.3 Employment: Number of Workers by Gender
Table A.22 TOTAL NATIONAL WORKFORCE BY GENDER, 2001-2007
A.7.3 Employment: Number of Workers by Habitation
Table A.23 NATIONAL WORKFORCE BY HABITATION, 2001-2007
A.7.4 Employment: Urban Unemployment
Table A.24 URBAN UNEMPLOYMENT RATES, 2001-2007
A.8 Consumer Income
A.8.1 Consumer Income: Average Incomes by Sector
Table A.25 AVERAGE INCOMES BY SECTOR, 2001-2007
A.8.2 Consumer Income: Growth by Sector
Table A.26 GROWTH IN AVERAGE INCOMES BY SECTOR, 2001-2007
A.8.3 Consumer Income: Average Incomes by Region
Table A.27 AVERAGE INCOMES BY REGION, 2001-2007
A.8.4 Consumer Income: Growth by Region
Table A.28 GROWTH IN AVERAGE INCOMES BY REGION, 2001-2007
A.9 Consumer Market
A.9.1 Consumer Market: Spending Trends
Table A.29 CONSUMER EXPENDITURE- BY BROAD SECTOR AT CURRENT PRICES,
 2001-2007-
A.9.2 Consumer Market: Per Capita Consumer Expenditure
Table A.30 PER CAPITA CONSUMER EXPENDITURE- BY BROAD SECTOR AT CURRENT
 PRICES, 2001-2007-
A.9.3 Consumer Market: Retail Sales and Consumer Spending
Table A.31 RETAIL SALES AS A PROPORTION OF CONSUMER EXPENDITURE-,
 2001-2007
A.9.4 Consumer Market: Urban Income and Spending Compared
Table A.32 URBAN AVERAGE ANNUAL INCOME/EXPENDITURE, 2001-2007
A.10 Exchange Rates
A.10.1 Exchange Rates: China
Table A.33 AVERAGE ANNUAL RENMINBI EXCHANGE RATES AGAINST A VARIETY OF
 CURRENCIES, 2000-2007
A.10.2 Exchange Rates: Hong Kong
Table A.34 AVERAGE ANNUAL HONG KONG DOLLAR EXCHANGE RATES AGAINST THE UNITED
 STATES DOLLAR AND RENMINBI, 2000-2007

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