March 10, 2008 10:43 ET

Focus on the Central and Eastern European Express Outlook

LONDON, UNITED KINGDOM--(Marketwire - March 10, 2008) - announces that a new market research report related to the Goods transportation industry is available in its catalogue.

Central and Eastern European Express Outlook

This brief analyses the Central and Eastern European Express industry, offering market sizing, forecasts to 2012, analysis of the key trends within the countries covered and market shares and profiles of the key express companies.

Express and Parcels market size and shares in key Central Eastern European markets of Czech Republic, Hungary, Poland, Bulgaria and Russia Market size forecasts and segmentation by country for Service Level (Express-Parcel), Recipient (B2B-B2C) and Destination (Domestic-International)

The Central Eastern Europe & Russia region offers great potential to express and parcels operators as the market as a whole continues to grow far above the European average and is expected to double in size from 2007 till 2012. The market is characterised however by differences between countries in terms of:

- industry verticals

- levels of eCommerce and home deliveries (business-to-consumer and consumer-to-consumer)

- preferred service options (Parcel (non-Premium)/ Express (Premium) and transport modes (road/air)

Understand the drivers and trends of the Central Eastern European Express market Analyse competitors through market share analysis and positioning within the market Identify opportunities and challenges in the region and each of the country markets.





Gu incorporates two main brands which align with differing consumer needs 2

Brand identity is an important way of conveying a premium positioning 2

The Gu brand capitalizes on the indulgence trend 2

Gu conjures up images of high quality through its distinct European-sounding name 2

The brand taps into a trend for artisanal products 3

The Fru brand is aimed at health conscious consumers 3

Time pressures are contributing to more frequent on-the-go consumption 4

The desire for healthy eating is manifesting in consumers' snacking habits 4

Gu recognize that consumers seek comfort through snacks 5

Gu Chocolate Puds actively encourages consumer input on the brand 5

The company's website offers a number of ways that consumers can get involved with the brand 5

Gu's website encourages consumers to send in pictures of how they have re-used their ramekins 6

The company runs country-wide summer sampling sessions 6

The company received significant coverage through a deal with Virgin Atlantic in 2006 6

Gu Chocolate Puds has recently expanded significantly 6

The brand has moved into the frozen aisle 6

The brand is now sold in a variety of high and low end grocery stores 6

Overseas expansion offers further opportunities for growth 7


Case study series 8

Methodology 8

Secondary sources 8

Further reading 8

Ask the analyst 8

Datamonitor consulting 8

Disclaimer 9

List of Figures

Figure 1: Gu uses a play on words in its marketing to highlight the fact that the brand doesn't take itself too seriously 3

Figure 2: Gu Chocolate Puds' product portfolio has both indulgent and healthy offerings 4

Figure 3: Snacking patterns in the UK are evolving 5

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Central and Eastern European Express Outlook

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