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January 24, 2008 09:40 ET

Focus on the Obesity, Dieting, Exercise and the Future of Food and Drink

LONDON, UNITED KINGDOM--(Marketwire - Jan. 24, 2008) -

Reportlinker.com announces that a new market research report related to the Health food industry is available in its catalogue.

To order that report: Obesity, Dieting, Exercise And The Future Of Food And Drink

For more information, contact Nicolas by email nbo@reportlinker.com, by phone +33 4 37 65 17 03.

Consumers have a heightened level of health awareness and say they are taking active steps to control their health, yet obesity and its implications seem unstoppable. Important shifts in lifestyle, nutrition and cultures are creating challenging market dynamics with manufacturers' core product offers being squeezed and having to find new strategies for growth.

Comprehensive data on adult and child obesity and overweight prevalence by country. Data on exercise patterns and diet market sizes by categoryQuantitative data from Datamonitor's proprietary consumer surveys highlighting the attitudes and behaviors of consumersInsights into changing attitudes and behaviors of consumers with important implications for industryDetailed action points offering practical strategies and examples of recently-launched innovative products.

Increased consumption of beverages is contributing to increased calorie intake. In the US in 1965 beverages accounted for just 12 percent of daily energy intake but by 2002, this number had jumped to 21 percent. This increase in consumption is not being offset by a reduction in calories from food.

Across the whole Asia Pacific region, over two thirds of consumers were trying to lose weight even though only half considered themselves overweight. In South Korea, which has the lowest levels of obesity, 90 percent were trying to lose weight. In Asia, consumers are more likely to control weight through diet than exercise.

"Obesogenic" environments are contributing to the growth of obesity. Among the key causes are the imbalance between calories consumed and energy used. This imbalance is pronounced by social and cultural factors including the heightened need for convenience and pressure on time.

Understand regional and national differences through qualitative and quantitative market data and compare growth forecasts to plan for the futureGain insight into the consumer preferences and changing behaviors that will affect the strategic direction of manufacturers and retailersExplore in-depth analysis of new products and action points that highlight existing best practice in NPD, communications and positioning strategies.

Overview 1

Catalyst 1

Summary 1

Executive Summary 3

Hot topic 3

The Future Decoded 3

Obesity remains the key health issue to address 3

The increasing prevalence of obesity is no longer confined to high income countries or households 3

``Obesogenic`` environments are contributing to the growth of obesity 4

More sedentary lifestyles are creating imbalances between energy intake and expenditure 4

Genes are contributing to the growth of obesity and overweight prevalence 4

Changes in culture and societies are reflected in changing patterns of food consumption 5

Consumers are increasingly taking responsibility for their own health 5

Consumers are not willing to give up taste for health 5

Regulation and government efforts to control the rise of obesity have had limited success to date 6

Action Points 6

Table of Contents 7

Table of figures 8

Table of tables 9

THE FUTURE DECODED 10

A contradiction - the rise of obesity and consumer demand for healthy products 10

TREND: Obesity remains the key health issue to address 10

How do we define obesity? 10

The longevity and widespread implications of obesity are very concerning 11

Healthcare costs are also set to spiral 11

TREND: The increasing prevalence of obesity is not confined to high income countries or households 12

There is a lack of consistent, trended and directly comparable data, despite the high profile of the issue 12

Over half the population across Western Europe, the US and Asia Pacific are overweight or obese 12

Obesity is not only associated with just high income countries or households 14

Overweight and obesity prevalence in children is increasing worldwide 15

TREND: ``Obesogenic`` environments are contributing to the growth of obesity 17

More sedentary lifestyles are creating imbalances between energy intake and expenditure 18

Calorie intake has increased globally 18

There has been an increase in daily calorie intake and increased consumption of calorie dense foods 18

Increased consumption of beverages is contributing to increased calorie intake 18

Seventy percent of Australians are sedentary or have low exercise levels 20

Southern Europe has the lowest frequency and intensity of exercise of the countries compared 21

Genes are contributing to the growth of obesity and prevalence of overweight consumers 24

Changes in culture and societies are reflected in changing patterns of food consumption 25

Changing food consumption habits are encouraging the obesity trend 26

INSIGHT: Consumers are increasingly taking responsibility for their own health 27

Consumers are trying to control their weight through dieting regimes 27

The notion of an ideal body shape is encouraging people to go on weight-loss diets 27

In Asia Pacific, consumers are more likely to cut out fats from their diet 28

European consumers equate a healthy diet to one incorporating more fruit and vegetables 28

The five a day message is getting through 33

INSIGHT: Consumers are not willing to give up taste for health 34

Growth rates of diet alternatives are projected to grow faster than regular variants in Europe 34

Health claims are behind the fastest growing brands in the UK 36

The growth of indulgent products highlights the importance of taste 38

Health comes second to taste when selecting products for snacks 38

Consumer concern for health is creating shifts within product categories 39

Consumers are moving to adjacent categories that they perceive to be healthier 41

Obesity and overweight prevalence continue to rise despite consumer awareness and manufacturer response 42

INSIGHT: Regulation and government efforts to control the rise of obesity have had limited success to date 42

The current bans on advertising to children are ineffective 42

Banning vending machines in schools may not be the whole solution 44

Nutritional labeling is inconsistent across the globe and consumers check labels for different elements 45

Fat taxes have obtained limited support but could change market dynamics if introduced 46

ACTION POINTS 49

ACTION: Add healthy products to your range to minimize the risk exposure to obesity 49

Reducing fat, salt and sugar content on existing products can help rejuvenate growth in core businesses 50

Position food and drink offers as nutritionally beneficial 52

Develop products that can address multiple health concerns to really achieve differentiation 53

ACTION: Improve your existing portfolio by using portion control and labeling to help consumers make healthy choices 54

Consumers are dissatisfied with the lack of healthy options and with the level of nutritional information provided by restaurants 55

100 calorie initiatives are proving highly successful in some parts of the world 55

Use labeling as a means to signpost healthy or better nutritional choices for consumers 57

ACTION: Consider the opportunities that the regulations and revised guidelines provide 60

ACTION: Take advantage of growth in indulgent categories, but consider the social responsibility implications 60

Encouraging people to exercise or earn their indulgent moment could improve social responsibility scores 62

ACTION: Taste and price must be important elements of the product mix alongside health benefits 62

Consumer concern for their own health does not come at the cost of price, quality or convenience 62

APPENDIX 64

Definitions 64

Methodology 64

References 65

Ask the analyst 65

Datamonitor consulting 65

Disclaimer 65

List of Tables

Table 1: Number of overweight and obese adults (15+ years old) by country (millions), 2002-2012 13

Table 2: Percentage of overweight and obese adults (15+ years old) by country (% adult population), 2002-2012 14

Table 3: Number of overweight and obese children (0 to 14 years old) by country (millions), 2002-2012 16

Table 4: Percentage of overweight and obese children (0 to 14 years old) by country (% child population), 2002-2012 17

Table 5: On-the-move food and drink market value in Europe and the US (US$m), 2000-2010 26

Table 6: Changes made to food and drink consumption by EU consumers in 2005 (% respondents) 29

Table 7: European consumer attitudes to dietary changes (% respondents), overall results, 20007 30

Table 8: European diet market as a percentage of segment, (% value) 2002-2012 34

Table 9: Selected categories, total market size Europe (US$m), 2002-2012 35 Table 10: Top 10 brands in 2005 and 2007, UK 37

Table 11: Turnover of the six largest companies most at risk from the obesity crisis 50

Table 12: Definitions 64

List of Figures

Figure 1: Comparison of the prevalence of overweight (BMI 25 to 30) and obese (BMI 30+) males and females across selected countries 15

Figure 2: Per capita daily calorie consumption in selected regions of the world, 1975-1995 19

Figure 3: Levels of physical activity in the US, 2005 21

Figure 4: Frequency of physical activity by country, 2005 23

Figure 5: Duration of physical activity by country, 2005 23

Figure 6: Active steps taken to eat healthily, by country, 2007 30

Figure 7: Attitudes to importance of reducing saturated fat intake across Europe and the US in 2007 31

Figure 8: Attitudes to importance of controlling calorie intake across Europe and the US in 2007 32

Figure 9: Attitudes to importance of reducing sugar intake across Europe and the US in 2007 32

Figure 10: Diet alternatives are growing across key food and beverage segments in Europe 35

Figure 11: NPD in the bread category have led to fast growth for UK bakers Hovis, Warburton and Kingsmill 36

Figure 12: Survey of Americans and Europeans shows that health influences the consideration of snack choice in around 50% of respondents 39

Figure 13: Percentage of consumers indulging in higher quality, more indulgent snacks in the evening 40

Figure 14: EU citizens believe parents and guardians have the most influence over what children eat 43

Figure 15: Using sunseed oil has helped Walkers rejuvenate sales in its core product lines 51

Figure 16: Mars Inc. has reformulated its core products by removing trans fats 52

Figure 17: Including nutritionally beneficial ingredients is becoming increasingly popular 53

Figure 18: Nutritionally beneficial products targeted at women's health could be replicated across many product categories 54

Figure 19: 100 calorie packs are increasing in popularity in the US and Canada 56

Figure 20: 100 calorie packs are evident across a range of categories from rice and desserts to snacks 57

Figure 21: The FSA Traffic Light Labeling System is intended to provide ``at a glance`` information on nutritional content of a product 58

Figure 22: The GDA system allows consumers to make personal choices based on their own needs 58

Figure 23: Signposting nutritionally beneficial products allows consumers to make like for like comparisons 59

Figure 24: Products positioned as indulgent are enjoying growth across categories and geographies 61

Figure 25: Innocent enjoyed their meteoric rise through offering products that are tasty, healthy and convenient 63

Related Companies :

The Coca-Cola Company, PepsiCo Inc., Cott Corporation, Cadbury Schweppes plc, Dr Pepper/Seven Up, Inc., Whole Foods Market Inc, Kellogg Company, Kraft Foods Inc., Diageo plc, Wild Oats Markets, Inc., Nestle SA, General Mills Inc., Britvic, H.J. Heinz Company, SUPERVALU - Albertsons, Kroger Co., The Hershey Company, The Hain Celestial Group, Inc., Constellation Brands, Inc., ConAgra Foods, Inc., Brown-Forman Corporation, Sara Lee Corporation, Dean Foods Company, Frito-Lay, Inc., Tesco PLC, Campbell Soup Company, Parmalat, Stonyfield Farm Inc, Safeway Inc., Ben & Jerry, Clif Bar Inc., Hansen Natural Corporation, The J. M. Smucker Company, Land O`Lakes, Inc., Supervalu Inc., Allied Domecq PLC, MexGrocer.com LLC, United Natural Foods, Inc., Cadbury Schweppes Americas Beverages, Interstate Bakeries Corp., Pernod Ricard SA, Nash Finch Company, Ahold NV, Kerry Group plc, Winn-Dixie Stores, Inc., Red Bull GmbH, Coca-Cola Enterprises Inc., Organic Valley, Mars Incorporated, Equal Exchange Inc, Dreyer`s Grand Ice Cream Inc, Nabisco, Inc., Lance, Inc., Lake Champlain Chocolates, B&G Foods, Inc., The Quaker Oats Company, Arla Foods plc, Danone, Odwalla Inc., Clearly Canadian Beverage Corporation, Tropicana, Sun-Rype Products Ltd, Baskin-Robbins Incorporated, Saputo Inc., San Miguel Corporation, Poore Brothers, Inc., Celestial Seasonings Inc, Ralcorp Holdings, Inc., Fonterra, FreshDirect, The Pepsi Bottling Group, Inc., American Italian Pasta Company, CoolBrands International Inc., Just Born, Inc., McCain Foods Limited, McCormick & Company, Inc., National Beverage Corp., Ocean Spray Inc., Jamba Juice Company, Jones Soda Co., Humpty Dumpty Snack Foods Inc., Flowers Foods Inc, White Wave, Inc., Meijer Inc., Bacardi Limited, Spectrum Organic Products, Inc., Glanbia plc, Aurora Foods Inc., Horizon Organic, Leading Brands Inc., Galaxy Nutritional Foods, Inc., Cold Stone Creamery, Kashi Company, PepsiAmericas Inc, Royal Ahold NV, Groupe Danone SA, International Multifoods Corp., Smith Dairy Products Company, Campina bv, Central European Distribution Corporation

To order that report: Obesity, Dieting, Exercise And The Future Of Food And Drink

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