SOURCE: Follea


July 31, 2012 13:49 ET

Follea: Leading Manufacturer of Wigs and Hairpieces Gives Away 10,000 Bracelets in Honor of Alopecia

LOS ANGELES, CA--(Marketwire - Jul 31, 2012) - Alopecia Areata is a common autoimmune skin disease that, according to the National Alopecia Areata Foundation (NAAF), affects over five million people in the United States alone and results in the unpredictable loss of hair in patches on the scalp (and sometimes eyebrows, lashes, and the whole body). In honor of International Alopecia Day, taking place on August 4, and September's Alopecia Awareness Month, Follea Inc., the leading designer and manufacturer of natural, European wigs and hairpieces, including the renowned Gripper™ Alopecia Wig, will give away 10,000 free Alopecia bracelets that bear the phrase, "Someone I love has Alopecia" on the outside.

"We, at Follea, are honored to be a part of the effort to raise awareness of the emotional challenges faced by millions of girls and women of all ages, in the largely unrecognized female Alopecia community. This encompasses both Androgenic Alopecia (female thinning hair and hereditary hair loss) and the auto-immune disorders, Alopecia Areata/ Totalis/ Universalis. Follea understands how difficult it can be for a woman to lose her hair. Creating wigs and hairpieces that gives back to a woman her best hair day, every day, is our raison d'etre. It makes what we do all the more worthwhile," says President of Follea Michael Leigh. "We are raising awareness of the existence of Alopecia with these bracelets, while giving the loved ones of Alopecia sufferers, an opportunity to show their silent support."

Follea recently participated in the National Alopecia Areata Conference in Washington, D.C. and has become known as a leading resource for women with Alopecia, PCOS, lupus, and those undergoing chemotherapy and radiation treatment that result in hair loss. Each year, at this conference, Follea gifts a woman or child who is in need of a wig with a complimentary European, natural hair wig.

This year, the company introduced the new Gripper-2 Collection, updating its famous range that has become so popular among those with severe hair loss. Gripper wigs feature beautiful, European hair, lightweight breathable construction, a natural lace-front hairline and they stay securely in place without tape or glue. The use of medical grade silicone is designed to avoid adverse skin reactions, which can be a major concern for daily wig wearers.

Follea offers women who need personalized care when choosing a hair solution the option to consult with a Follea Certified Hair Replacement Atelier, a Follea ICARe representative or salon, or a Follea specialist at their Beverly Hills headquarters. Follea now has representation throughout the U.S., Europe, UAE, Australia and Canada. Follea hair specialists help women who need special assistance dealing with the sensitive subject of female hair loss.

The first 10,000 people to send a self-addressed stamped envelope to Follea at the address below, will receive a "Someone I love has Alopecia" bracelet. For more information, call 888-4-FOLLEA or 310-858-0100 or visit

Alopecia Awareness Initiative
C/o Follea Inc.
208 South Beverly Drive #208
Beverly Hills, CA 90212

Only one per person please. For requests on additional quantity requirements please contact Follea.

Contact Information

  • Media contact:
    Lisa Elia Public Relations
    email: Email Contact
    phone: 310-479-0216