SOURCE: Follea


January 23, 2012 08:00 ET

Follea Leads Growing Market for High-Quality European Hairpieces Worldwide: Significant Hair Loss Affects One in Three Women in Their Lifetime

BEVERLY HILLS, CA--(Marketwire - Jan 23, 2012) - Follea, Inc. is emerging as the leading designer and manufacturer of high-quality, natural and lightweight hairpieces in the expanding wig and hair manufacturing industry, which is estimated to be an $810 million industry in the U.S. alone, according to IBIS World's Wig & Hairpiece Manufacturing market research report. The company has set itself apart from other hair manufacturers with the superior quality of the hair used, the design and manufacturing process and its ICARe salon and representative network, serving A-list celebrities, as well as women with thinning or no hair, on five continents. Follea set the beauty benchmark in the industry. For example, the rooted blond wigs are considered the best in their category.

Daniel Hafid, son of the renowned "René of Paris," worked closely with his father in the late eighties and nineties to create the world's leading synthetic hair wig brand, which they then sold to Aderans of Japan, the world's largest synthetic wig company. But Daniel preferred a higher form of beauty and founded Follea to provide European, natural hair wigs and hairpieces that are far superior to synthetic hairpieces for true replication of a woman's crowning glory. In the years since, he and his team have perfected their processes, expanded their selection, and made Follea the largest supplier of Fine European hair wigs and added hair to the Alopecia market.

Follea's commitment to quality begins with the hair itself: the company uses only the highest grade of European hair, which is sought after because it looks the most natural on most women and it is easier to style than other types of hair. Follea hairpieces take up to 10 days to hand sew, and may include as many as 150,000 hairs, created from double-drawn European Remy hair ponytails. This means hair that is cuticle-correct and is passed through metal combs to remove all the short hair that naturally blends with longer hair. The result is Follea's hair is fuller and consistently high quality. The company does not use hair collected from the floor after cutting or hair retrieved from women during religious hair-cutting ceremonies, as other companies do. While vat processing of hair has become an industry standard, Follea continues to process hairpieces ponytail by ponytail, ensuring that every single strand retains its unique individual essence.

All manufacturing of Follea hair products is conducted at their facility by hundreds of highly trained artisans, most of whom live at Follea dormitories that feature computers and a modern kitchen served by three full-time chefs. More than two years of training are required to become a senior level craftsperson. These artisans carefully sort the hair, artistically create and blend the color of the hair, make the foundation of the wigs, and sew the hairpieces. Each hairpiece is stringently inspected before it is shipped to the Beverly Hills, California headquarters to serve Follea's experienced, knowledgeable beauty and hair professionals around the world.

Follea focuses on every detail that comprises the uniquely designed hair art, including the natural-looking roots and hairlines, multi-directional parts, layered styles and other elements that give the hairpieces an authentic look.

Follea retains customers for life because of superior products, broad selection, natural colors, personal service and commitment to quality. When Follea identified a need in the market for more personalized service, the company created the ICARe (Independent Client Area Representative) program. ICARe salons and representatives, as well as Follea Certified Ateliers, have a passion for hair and are interested in presenting Follea products to women with a variety of hair challenges. The growing network of ICARe salon stylists and representatives are expertly trained during Follea 4C (care, color, cut and customization) Workshops.

"We like to challenge women who may be skeptical about such claims to give our wigs the 'look, feel, shake, brush test,'" says Follea's President Michael Leigh. "You'll find that a Follea hairpiece remains soft and luxurious and continues to move completely naturally after you wash, condition and style it dozens of times. Most inferior wigs are treated with lubricants that shampoo out and leave a tangled mess. And that is the real test."

To become an ICARe representative or salon, or to schedule a complimentary one-hour consultation with a Follea representative ($85 retail value) call 888-4-FOLLEA or 310-858-0100, by February 29, 2012.

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