SOURCE: FollowAnalytics

March 17, 2015 09:00 ET

FollowAnalytics CEO to Speak at Mobile Marketing Association Forum: Tells Brands to Move Fast or Be Left Behind by Mobile-First Start-Ups

Event Brings Together Top Mobile Marketing Executives to Discuss the Latest Mobile Technologies for Engaging Consumers

NEW YORK, NY--(Marketwired - Mar 17, 2015) - FollowAnalytics, a leader in mobile marketing automation and engagement solutions, today announced that its CEO, Samir Addamine, will be speaking at the Mobile Marketing Association (MMA) Forum in New York on March 17, 2015 at 2:40 Eastern time. He will discuss how mobile technology can finally help marketers achieve the ultimate marketing dream -- the audience of one, which means individually-catered marketing that can be up and running in two weeks using today's technology.

"If owning the hearts and minds of every customer is the dream of every brand, then mobile can no longer be put to the back of the marketing line," said Samir Addemine, CEO of FollowAnalytics. "Mobile marketing engagement can finally reveal that perfect intersection of serving customers what they want, when they want it at the exact place they need it. In my MMA talk, I will discuss how."

Mobile has quickly bypassed the PC as the first screen for over half of brand customers, and it's only continuing to rise. Established brands need to adopt a mobile-first marketing strategy to compete with emerging brands that have been built for mobile-only from the start. FollowAnalytics offers a mobile marketing engagement platform that helps Fortune 2000 companies transform their customers into brand advocates through extraordinary mobile app interactions powered by machine learning, analytics and automated connectors to CRM systems. With FollowAnalytics, brands have the tools to monetize loyal customers and revitalize unresponsive customers through personalized, contextual mobile marketing engagement.

Marketers who cannot attend the MMA event or Mr. Addamine's session can contact FollowAnalytics for more information at www.followanalytics.com, and learn how they can be up and running with mobile engagement in two weeks. They can also receive a free, customized Mobile Marketing Score Card that will rank their brand's mobile marketing profile against competitors at www.mobilemarketingscorecard.com.

About FollowAnalytics

Founded in 2013, FollowAnalytics offers a mobile marketing engagement platform for Fortune 2000 companies who want to create a journey of relevant mobile moments with their customers. With customers in the retail, banking, luxury brand and insurance industries, the company services some of the largest companies in the world. FollowAnalytics is headquartered in San Francisco with offices in Montreal and Paris. For more information, visit www.followanalytics.com.

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