SOURCE: FollowAnalytics


November 13, 2014 08:00 ET

FollowAnalytics Is the First Enterprise Mobile Marketing Platform to Support Internet-of-Things (IoT) and Adds Support for Samsung SAMIIO

IoT Solution to Be Showcased With Global Insurance Leader BNP Paribas Cardif at Samsung Worldwide Developer Conference at Moscone, San Francisco

SAN FRANCISCO, CA--(Marketwired - Nov 13, 2014) - FollowAnalytics, a leader in Enterprise Mobile Customer Engagement, today announced the integration of its 1:1 Mobile Marketing Platform with Samsung's SAMIIO cloud-based software platform. The Internet-of-Things enables access to data from billions of connected devices including sensors, home products and wearables, creating the opportunity for a new class of mobile Apps that provide highly personalized and relevant new services to consumers. FollowAnalytics and BNP Paribas Cardif are today unveiling a solution that shows how smarter homes can increase personal safety and reduce risk at the Worldwide Samsung Developer Conference at Moscone Center West, November 12th, 2014. 

Support for Samsung SAMIIO supports FollowAnalytics strategy to combine mobile, CRM and Internet-of-Things in its Mobile Marketing Platform so companies have the insights to deliver innovative new services along with very rich, relevant mobile push-notifications and customer interactions to their users. Today FollowAnalytics also provides out-of the box connectors to the leading CRM systems including Salesforce, SAP and many others.

SAMIIO is a cloud-based open software platform capable of bringing together diverse data from a variety of sources for analysis. It is designed to allow devices and sensors to securely store data in the cloud regardless of the source's format or structure. The job of Samsung SAMIIO is to make more information available, to break open information silos and give applications and services access to large amounts of data to provide better insights. 

"Mobile is transforming industries by providing companies with the ability to achieve extreme personalization and engagement needed to grow their businesses," said Samir Addamine, CEO FollowAnalytics. "By connecting to the Internet-of-Things with Samsung in addition to CRM and other business systems, our 1:1 Mobile Marketing Platform is getting very close to delivering the audience-of-one, mobile marketing solutions enterprises need today."

About FollowAnalytics
FollowAnalytics is leading the next generation of Mobile-first marketing. Working with global industry leaders the Company provides a 1:1 Mobile Marketing Platform for Enterprise marketers to grow their business using mobile. The Platform is an integrated suite powered by Mobile, CRM and Internet of-Things analytics generating insights to design new products and services and deliver richer, more personalized and relevant mobile customer interaction. Its Mobile Marketing Method2™ can get marketers to ROI in just two days. FollowAnalytics is based in San Francisco, CA and Paris, France. To learn more, please visit

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