FollowAnalytics Launches Industry's First Mobile Brand Scorecard

SAN FRANCISCO, CA and PARIS, FRANCE--(Marketwired - Oct 13, 2014) - FollowAnalytics, experts in Enterprise Mobile Customer Engagement, today announced the release of Mobile Marketing Scorecard that for the first time enables marketers to understand how their mobile brand is performing across their entire mobile app ecosystem for the App Store and Google Play. The Mobile Marketing Scorecard is an ideal starting point for optimizing mobile engagement. The Mobile Marketing Scorecard is free for the next 90-days by registering at Mobilemarketingscorecard.com, and will be unveiled at Dreamforce 2014, held October 13-16 in San Francisco, FollowAnalytics booth W16, Moscone West.

Powered by sophisticated algorithms created by FollowAnalytics, Mobile Marketing Scorecard generates an overall brand score and nine key mobile brand metrics including ranking, ratings, sentiment, engagement, promotion, freshness, activity and visibility, enabling marketers to visualize how their company stacks up to the competition in each category. The Mobile Marketing Scorecard also helps determine who might be hidden or indirect competitors based on sentiment, reviews and keywords.

"Every marketer can benefit from the Mobile Marketing Scorecard because they can benchmark their mobile brand against competitors and continually improve app customer engagement. We access 18-months of stored mobile data for apps in App Store and Google Play and other sources, that our algorithms are continually crunching to deliver powerful insights," said Samir Addamine, CEO, FollowAnalytics.

About FollowAnalytics
FollowAnalytics is leading the new era of Mobile-first marketing. Working with global industry leaders the Company provides a 1:1 Mobile Marketing Platform for Enterprise marketers to grow their business using mobile. The Platform is an integrated suite powered by Mobile, CRM and Internet of-Things analytics generating insights to design new products and services and deliver richer, more personalized and relevant mobile customer interaction. Its 2/2/2 Method can get marketers to fast mobile ROI in two weeks. FollowAnalytics is based in San Francisco, CA and Paris, France. To learn more, please visit www.followanalytics.com.