SOURCE: FollowAnalytics

October 13, 2014 16:24 ET

FollowAnalytics Redefines Mobile Customer Engagement Marketing, First to Add Internet-of-Things Analytics

1:1 Mobile Marketing Platform Uses Mobile, CRM and Internet-of-Things Analytics to Deliver Highly Personalized, Relevant and Secure Mobile Customer Interactions

SAN FRANCISCO, CA and PARIS, FRANCE--(Marketwired - Oct 13, 2014) - FollowAnalytics, experts in Enterprise Mobile Customer Engagement, today redefined mobile marketing for enterprise apps with the new release of its 1:1 Mobile Marketing Platform. Working closely with global industry leaders across Automotive, Banking, Insurance, Pharmaceuticals and Retail, the 1:1 Mobile Marketing Platform provides a powerful, flexible, cloud-based solution for enterprise mobile marketers who need richer, more personalized, highly relevant and secure mobile customer interactions than current solutions can provide. Using FollowAnalytics 2/2/2 Method™ customers can get to fast mobile marketing ROI in two weeks. As part of its entry into the U.S. market, FollowAnalytics will showcase the 1:1 Mobile Marketing Platform at Dreamforce 2014, in San Francisco, October 13-16, booth W16 Moscone West.

A New Class of Mobile Apps Emerge

"Mobile marketing is shifting as companies seize the opportunity to deliver a second-wave of value-added services and customer interaction through mobile apps and the Internet-of-Things (IOT)," said Samir Addamine, CEO FollowAnalytics. "In response, we've designed our 1:1 Mobile Marketing Platform so marketers can connect their mobile customers to the core business and deliver exceptional Mobile experiences."

The FollowAnalytics 1:1 Marketing Platform establishes a new benchmark for Enterprise-class mobile marketing by providing "second wave" mobile marketing features, including:

  • Mobile Marketing Scorecard to know how your mobile brand is performing against competition
  • Mobile Analytics Dashboards to learn exactly how your users are engaging with your mobile apps
  • Mobile Campaign Manager to easily create, manage and measure mobile campaigns
  • Mobile Contextualization Engine for continuous, rich, and relevant 1:1 personalized interactions
  • Enterprise Connectors for CRM, digital marketing systems and the Internet-of-Things

With FollowAnalytics 1:1 Marketing Platform, companies can grow their businesses by increasing customer satisfaction, upselling and cross-selling more effectively, leverage existing CRM and marketing automation systems and connect their mobile customers more closely to their core business. Customers of the FollowAnalytics 1:1 Marketing Platform include Allianz, AXA, BNP Paribas Cardif, Richemont, Malakoff Médéric, Helena Rubenstein and Renault.

Optimize Existing CRM and Marketing Automation

"Marketers will benefit greatly from mobile marketing that can easily use CRM information from Salesforce, SAP and Oracle to deliver richer mobile interactions. And, we continually feed these systems with mobile insights that can dramatically uplift all their cross-channel marketing campaigns," said Gail Ennis, FollowAnalytics Chief Strategy & Marketing Officer.

FollowAnalytics 1:1 Mobile Marketing Platform is engineered with the seven critical technology essentials needed to power second-wave mobile marketing:

1. An experience and interface designed for marketers and not developers
2. An open API architecture with connectors to CRMs, back-end systems and the Internet-of-Things, including: Apple Healthkit, Homekit, and Google Wear
3. A rich, individualized, customized content delivery system versus a broadcast or simple segmentation
4. An integrated customer engagement suite designed to work together, instead of disconnected niche tools
5. A sophisticated contextualization engine to deliver relevant content into a customer's context on-the-fly
6. Predictive analytics, algorithms and smart recommendations
7. Scalable and secure, big data architecture

About FollowAnalytics
FollowAnalytics is leading the new era of Mobile-first marketing. Working with global industry leaders the Company provides a 1:1 Mobile Marketing Platform for Enterprise marketers to grow their business using mobile. The Platform is an integrated suite powered by Mobile, CRM and Internet of-Things analytics generating insights to design new products and services and deliver richer, more personalized and relevant mobile customer interaction. Its 2/2/2 Method can get marketers to fast mobile ROI in two weeks. FollowAnalytics is based in San Francisco, CA and Paris, France. To learn more, please visit www.followanalytics.com

Contact Information

  • Contact:
    Constantine Theodoropulos
    Base Pair Group
    617-816-4637