SOURCE: Followapps

Followapps

April 17, 2013 00:01 ET

Followapps Becomes the First Company to Link a Consumer's Mobile App Activity With a Company's CRM Platform; Launches at DEMO Mobile 2013

Mobile App Engagement Company Showcases SaaS Platform in the Mobile Platforms Category to Help Fortune 1000 Marketers Measure App Performance and Grow Engagement

SAN FRANCISCO, CA--(Marketwired - Apr 17, 2013) - DEMO Mobile 2013 - Followapps, a Paris-based startup, today announced the launch of Followapps Mobile Platform, the first mobile application management platform designed specifically to help global brands measure the return on investment on their mobile marketing spend and engage their mobile audience. Followapps' suite of tools, targeted at Chief Marketing Officers and their digital teams, is being showcased at DEMO Mobile 2013, a launch event exclusively concentrated on the best new mobile technologies based on design, innovation and market potential.

According to Forrester Research, over 90 percent of Fortune 1000 brands have applications in the Apple App Store and Google Play. "These major brands have spent hundreds of millions of dollars to create, develop, and market mobile apps," said Samir Addamine, Founder and CEO of Followapps. "But only a few companies can generate a real ROI on their mobile presence. Followapps gives CMOs actionable metrics about their brands' performance in the mobile ecosystem."

The Followapps Mobile Platform is a fully integrated web and mobile SaaS with an SDK that runs on Apple and Android mobile devices. There are five different products, each designed with the needs of global brand marketers in mind:

  • Dashboard: Provides CMOs a 360-degree view of mobile app performance and return on investment;
  • User Analytics: Measures key metrics such as user behavior and mobile engagement in real-time;
  • Watch: Provides competitive intelligence about mobile app performance;
  • Conversation: Creates customized, targeted conversations with app users that are synchronized with a company's customer relations management system; and
  • App Submission Management: Helps brands manage the app submission, approval and publishing process.

Followapps will provide a live, four-minute demonstration of Followapps Mobile Platform on the DEMO Mobile 2013 stage between 2:05 pm - 2:50 pm on Wednesday, April 17 and will host live demonstrations at Booth Number D13 in the DEMO Mobile 2013 pavilion.

"Followapps is a game-changer for Fortune 1000 CMOs," said Erick Schonfeld, Executive Producer, DEMO. "It gives them a dashboard for all of their brands' mobile apps, and gives them a view of their customers' mobile activity. DEMO Mobile is the perfect forum to introduce this Paris-based company to an American audience."

ABOUT FOLLOWAPPS

Headquartered in Paris, France, Followapps was founded in 2012 by Samir Addamine, a digital media expert. Prior to Followapps, Samir co-founded Clicmobile, S.A.S., a mobile digital media agency. Four major brands in France are currently testing the Followapps platform in closed beta. The company is setting up offices in Silicon Valley and New York City in June. For more information on Followapps, visit www.follow-apps.com and stay connected through our various communities:

A video of the Followapps presentation at DEMO Mobile 2013 will be released at www.demo.com in the coming days.

About DEMO
Produced by the IDG Enterprise events group, the worldwide DEMO conferences focus on emerging technologies and new products innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying cutting-edge technologies and helping entrepreneurs secure venture funding and establish critical business. For more information on the DEMO conferences, visit http://www.demo.com/.

All product and company names herein may be trademarks of their registered owners.

Contact Information

  • COMPANY CONTACT:
    Samir Addamine
    CEO
    Cell Phone: +1 (415) 307 1186
    E-mail: Email Contact
    DEMO Booth: D13