SOURCE: CAVU Ventures

March 28, 2016 09:00 ET

Food and Beverage Experts, CAVU Venture Partners, Invest in Health-Ade to Bring Bubbly Probiotic Tea to the Masses

New Investment Helps Health-Ade Go With Its Gut to Introduce New Audiences to Its Hand-Crafted Brew

NEW YORK, NY--(Marketwired - March 28, 2016) -  Health-Ade, makers of bubbly probiotic teas brewed the way nature intended, today announced a Series B investment from CAVU Venture Partners that will enable the company to scale operations, increase marketing, and expand product distribution without compromising quality. 

"It's clear that people today are looking for healthier products that they can incorporate into their everyday lives," said Rohan Oza, co-founder of CAVU Venture Partners. "Our mission at CAVU is to bridge that gap by identifying amazing, better-for-you brands that millions of people are looking for and ultimately help build them into iconic household names." 

Health-Ade produces its kombucha teas through an all-glass process to ensure no plastic or metal leaching. The tea ferments in small batches of approximately 2.5 gallons to allow for premium control over quality, and it is flavored only with raw cold-pressed juice from organic produce. The company never uses fake fermentation agents, flavorings, or chemicals. Current kombucha flavors are: Original, Pink Lady Apple, Ginger Lemon, Plum, California Grape, Cayenne Cleanse, Beet, Carrot, and Pomegranate. 

"We are thrilled to have CAVU join our initial investor, First Beverage Group, at such an early stage in Health-Ade's lifecycle," said Daina Trout, co-founder of Health-Ade. "Rohan, Clayton, and Brett are well-seasoned in successfully navigating the pathway from an emerging to a national brand. They have a proven track record of identifying the next hot consumer trend, breaking through the "niche product" stereotype, and turning the brands they partner with into household names. Health-Ade is extremely well-positioned for the future."

To learn more about Health-Ade kombucha, please visit health-ade.com

About Health-Ade

Health-Ade was founded in 2012 by a husband, wife, and best friend all looking to make the best tasting & highest quality kombucha you can buy and find ways to pioneer the scaling of this very natural process without succumbing to market pressures or compromised quality. Hand-crafted the "old-fashioned way" -- the way nature intended -- Health-Ade does everything possible to guarantee the best brew out there, including (but not limited to): produce in an all-glass process to ensure no plastic/metal leaching, ferment in super-small batches (2.5 gallons!) to allow for premium control over quality, and flavor with only the highest quality ingredients, like raw cold-pressed juice from organic produce. We never come close to using fake fermentation agents or chemicals, and rely heavily on nature, not dollars, to decide when the product is ready. Non-GMO project verified, and certified organic, kosher, vegan, and gluten-free, Health-Ade heavily supports the REAL FOOD movement in their local communities, and is actively expanding their reach to become a valuable national brand. Health-Ade makes it their mission to inspire you to "Follow your gut!" and trust in yourself for a healthier and happier life.

About CAVU Venture Partners

CAVU Venture Partners invests in high growth, iconic consumer brands, primarily better-for-you food and beverage companies. Founded by CPG Veterans Rohan Oza, Clayton Christopher, and Brett Thomas, CAVU looks to partner with passionate entrepreneurs with big visions. CAVU helps bring those dreams to fruition through know-how and deep industry contacts. 

Contact Information

  • Editorial Contact:

    Anita Chatterjee
    A-Game Public Relations for CAVU Venture Partners
    anita@a-gamepr.com
    773-405-3206

    Amy Barbanell
    The Co-Op Agency for Health-Ade
    amy@co-opagency.com
    310-734-7834