Kraft Canada

Kraft Canada
Dietitians of Canada

Dietitians of Canada

June 07, 2007 16:00 ET

Food and Beverage School Guidelines in BC Honoured for Improving Healthy Food Choices Sold to Students

Dietitians of Canada and Kraft Canada recognize "Guidelines for Food and Beverage Sales in BC Schools" at the 10th Annual Speaking of Food and Healthy Living Awards

VANCOUVER, BRITISH COLUMBIA--(Marketwire - June 7, 2007) -

Editor's Note: A photo for this release will be available on the CP picture wire via CCNMatthews

A 10-year celebration of successful healthy living programs took place in Vancouver today at the Speaking of Food and Healthy Living Awards, sponsored by Kraft Canada and Dietitians of Canada. Held in connection with the Dietitians of Canada National Conference, the Awards recognized six regional programs for their work in helping Canadians make healthier eating and activity choices. Guidelines for Food and Beverage Sales in BC Schools was selected as a regional award recipient for its focus on improving healthy food choices sold to students.

The Guidelines for Food and Beverage Sales in BC Schools was developed to improve the healthy food choices sold to students in all school locations, including vending machines, school stores and cafeterias, and at fundraisers and other events. The program is consistent with the Province's goal to eliminate the sale of unhealthy foods and beverages in BC schools by 2009 as part of ActNowBC.

"Students on average consume about one-third of their calories at school. A significant amount of the food consumed is purchased on site. Unfortunately, the foods and drinks sold in schools tend to be high in calories and low in nutritional value," says Cathy Richards, a spokesperson for the program. "To be honoured for this initiative helps reinforce the importance of good nutrition as a key component of healthy child development."

For more information on the Guidelines for Food and Beverage Sales in BC Schools, as well as details on the national award recipient and the four additional regional recipients, visit www.dietitians.ca.

The Dietitians of Canada and Kraft Canada Speaking of Food and Healthy Living Award: Excellence in Consumer Communication is designed to encourage and recognize initiatives that help Canadians make informed choices about healthy eating and physical activity. The Speaking of Food and Eating Award was created in 1997 in response to the report Speaking of Food and Healthy Eating: A Consumer Perspective, which indicated that Canadians wanted to eat healthier but were confused by conflicting and difficult to understand nutrition messages.

Dietitians of Canada represents over 5,500 dietitians across Canada and is committed to promoting the health and well-being of consumers through food and nutrition. For further information on nutrition and healthy eating, visit Dietitians of Canada's award winning website at www.dietitians.ca.

Kraft Canada Inc. one of Canada's leading food and beverage companies, recognizes the importance of healthy living and provides consumers with a wide range of nutritional choices, and useful healthy eating and physical activity information. Further information on Kraft's broad-based health and wellness initiatives can be found at www.kraftcanada.com.

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