SOURCE: Innovative Food Holdings, Inc.

March 10, 2008 10:37 ET

Food Innovations Announces Complete Redesign and Re-launch of Its Gourmet Culinary Website -- www.foodinno.com

NAPLES, FL--(Marketwire - March 10, 2008) - Innovative Food Holdings, Inc. (PINKSHEETS: IVFH) announced today the re-launch of their website, www.foodinno.com. The new website, which will serve as a support tool to Food Innovations existing and future customers, features a searchable catalog of products with detailed descriptions and high quality photos. In addition, the site will allow Food Innovations' customers an easy and seamless method of browsing Food Innovations entire line of products, specials and our continuously expanding line of high quality and unique items. Given the discerning culinary requirements of Food Innovations' customers and the Company's unique level of customer service, the ordering process will not change, and Food Innovations will continue to offer 7:00 AM to 7:00 PM (East Coast time) telephone ordering though their highly trained chef advisors.

Keylex Internet Solutions (www.keylex.com), a cutting edge website development company with offices in New York and New Jersey, worked closely with Food Innovations over many months to create a dynamic website that is easy to navigate and which reflects Food Innovations' uncompromising commitment to quality and service.

Justin Wiernasz, President of Food Innovations, noted, "We have developed www.foodinno.com with the needs of our customers in mind. The site, which is part of ongoing upgrades of our marketing materials, features our full line of products and will be updated continuously to add additional new products and information. We are particularly excited about the ability to stay on top of trends and add new products to the site such as our expanding line of organic, green, sustainable and all natural products. We are truly pleased with the functionality, uniqueness and high quality of the site and its potential impact on growing sales."

About The Company

Innovative Food Holdings, Inc. through its wholly owned subsidiary, Food Innovations, Inc., with a commitment to chef level extreme quality and service, provides gourmet food products to discerning chefs throughout the United States.

Forward-Looking Statements

This release contains certain forward-looking statements and information relating to Innovative Food Holdings, Inc. (the "Company") that are based on the beliefs of the Company's management, as well as assumptions made by, and information currently available to, the Company. Such statements reflect the current views of the Company with respect to future events and are subject to certain assumptions, including those described in this Release. Should one or more of these underlying assumptions prove incorrect, actual results may vary materially from those described herein as anticipated, believed, or expected. The Company does not intend to update these forward-looking statements.

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