Canadian Food Inspection Agency

Canadian Food Inspection Agency

July 11, 2016 17:57 ET

Food Recall Warning: Betty Crocker Super Moist Brand Cake Mix Rainbow Bit Recalled Due to E. Coli O121

OTTAWA, ONTARIO--(Marketwired - July 11, 2016) -

Product photos are available at:

General Mills Canada is recalling Betty Crocker Super Moist brand Cake Mix Rainbow Bit from the marketplace due to possible E. coli O121 contamination. Consumers should not consume the recalled product described below.

The following product has been sold nationally.

Recalled product

Brand Product Size UPC Codes
Betty Crocker Super Moist Cake Mix Rainbow Bit 432 g 0 65633 46589 3 27AL2017 PV
08JN2017 PV
09JN2017 PV

What you should do

If you think you became sick from consuming a recalled product, call your doctor.

Check to see if you have recalled products in your home. Recalled products should be thrown out or returned to the store where they were purchased.

Food contaminated with E. coli O121 may not look or smell spoiled but can still make you sick. Symptoms can include nausea, vomiting, mild to severe abdominal cramps and watery to bloody diarrhea. In severe cases of illness, some people may have seizures or strokes, need blood transfusions and kidney dialysis or live with permanent kidney damage. In severe cases of illness, people may die.

Learn more about the health risks

Sign up for recall notifications by email, follow us on Twitter, or join the CFIA community on Facebook

View our detailed explanation of the food safety investigation and recall process


This recall was triggered by the company. The Canadian Food Inspection Agency (CFIA) is conducting a food safety investigation, which may lead to the recall of other products. If other high-risk products are recalled, the CFIA will notify the public through updated Food Recall Warnings.

The CFIA is verifying that industry is removing recalled product from the marketplace.


There have been no reported illnesses in Canada associated with the consumption of this product.

More information

• General Mills Canada: 1-800-526-4579


Contact Information

  • Media enquiries:
    CFIA Media Relations