January 17, 2006 16:16 ET

Football Fans "Drinking" Team Colors, on the Rocks, Martini Style

"Blue Spirits" Are New Favorite Choice in Playoff Cities

BARDSTOWN, KY -- (MARKET WIRE) -- January 17, 2006 -- The playoffs are underway and the countdown to the big game is just a few anxious weeks away. Fans are not only wearing team colors, they are now drinking them!

It's no longer enough just wearing your favorite team jersey, hat, logo-ed jacket and wild face paint. Fired up fans are partying with spirit and creating cocktails featuring their favorite team color.

With playoff fever in its final week, anything goes in blue. That's because team colors for a potential match-up on Sunday, February 5th are predominantly blue. The Carolina Panthers® sport aqua as part of their uniforms. The Broncos® favor navy, while Seattle shows off slate blue.

Quick to capture the team colors "in spirits" are local restaurants, bars and clubs. Bartenders are pouring and customers are noticing that blue-themed cocktails are taking center stage as the game ramp-up rages to a final Sunday showdown. While Colt® fever was building post-season; the Oceanaire restaurant in downtown Indianapolis offered a new customer favorite, the Colt® martini, during the teams brief playoff run.

The HPNO-XL named after the 40th year of football's big game, features aqua blue HPNOTIQ as its main ingredient. HPNOTIQ's spirited blend of premium vodka, tropical fruit juices and a hint of cognac makes it the perfect combination for every celebration cocktail. Its versatility and mixibility makes it the crowd's choice from the first kickoff to the final touchdown.

Gear up for the big day and show off your team colors. Make HPNOTIQ part of your game day celebrations. Digital images available upon request or by logging onto:


1 oz. cherry vodka
Splash of lemon-lime soda

Pour HPNOTIQ and vodka over ice in a rocks glass.
Add a splash of lemon-lime soda.
Garnish with a star fruit.
Note to editors: Additional recipes and digital, j-peg artwork are available upon request.

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