SOURCE: New Tech Press

September 04, 2007 08:00 ET

Footwasher Media Launches New Tech Press

Publication, Aimed at Start-Up Companies, Staffed by Experienced Freelance Journalists

REDWOOD CITY, CA--(Marketwire - September 4, 2007) - Footwasher Media, Inc. today launched New Tech Press, a new online publication staffed by experienced freelance journalists and covering only small to medium start-ups in the EDA and fabless arena. The new publication will be the first not supported by advertising. Content will be supported by featured companies with below $50 million revenue.

The writing team at New Tech Press includes Cheryl Ajluni, Dylan McGrath and Greg Lupion. Ajluni was editor in Chief of Wireless Systems Design, EDA editor for Electronic Design and Advanced Technology Editor for Electronic Design China. McGrath covered the semiconductor industry for EE Times. Lupion recently left EE Times after 17 years as an executive editor and manager of operations.

New Tech Press will feature weekly profiles of these companies and monthly stories on industry niches and trends. Video and audio podcasts will also be featured monthly. A "firewall" will be maintained between business and editorial divisions of New Tech Press to ensure the reporting is objective. Final editorial control will rest with NTP.

"Advertising revenue, the traditional support of the free press, is steadily declining, forcing severe cuts in editorial staffs and virtually eliminating coverage for small technology companies," said Lou Covey, CEO of Footwasher Media and publisher of New Tech Press. "New Tech Press is the best way for start-ups to affordably sponsor objective reporting on the technology industry, raising their visibility and their perceived value."

In the near future, a unique feature will be added -- a private company "ticker" that will track the top 10 private companies in the segment covered. The position of the company will be based on the perceived value of the company developed by traffic on the site. The less "buzz" a company has, the lower its perceived value.

Within a year, the publication will also feature a searchable database developed from the content the staff creates and will offer custom research by editors on specific subjects.

A presentation on the new publication is available free through iTunes®. Go to the iTunes store, click on podcasts and type in "Lou Covey" in the search window. Download "Time for Revolution."

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