SOURCE: Footwear etc.

Footwear etc.

September 07, 2011 09:11 ET

Footwear etc. Announces the Availability of the All New MBT Ari Shoes

California-Based Comfort Shoe Retailer, Footwear etc., Is Pleased to Announce the Introduction of the MBT Ari -- a Limited-Edition Shoe Containing Several Major Technological Enhancements

SUNNYVALE, CA--(Marketwire - Sep 7, 2011) - Footwear etc. is excited to announce the arrival of the Ari, from MBT Shoes (Masai Barefoot Technology). The first model in MBT's Ultimate Activator Collection, the Ari has innovative features that set this shoe apart from all other rocker sole shoes. The Ari has been recognized as a 2011 Red Dot Award Winner for its innovative technological advancements in shoe design.

The Ari is radically different from other rocker sole shoes, because of its unique and dramatically superior ventilation system, as well as its redesigned midsole containing biomechanical pillars. The high performance outsole is also designed to facilitate superior traction.

Ari's outstanding ventilation system includes a highly breathable mesh upper, lightweight sock liner, and inlay sole. Biomechanically-engineered pillars in the sole increase the air flow as you step, and the lasting board contains ventilation portals so that your feet stay significantly cooler and drier compared to other shoes.

The biomechanical pillars have the added benefit of supporting natural movement. The increased height of the sole creates more natural instability, thereby helping you improve your posture and thus alleviating joint pain. The rolling motion of MBT shoes emulates the feeling of walking on sand, which is very helpful in terms of strengthening and toning your muscles.

Manager Andrew Monarch adds, "The MBT Ari could be the gold standard in rocker-sole shoes. Customers who have plantar fasciitis, in particular, will benefit from the rocker motion that helps to keep the plantar fascia stretched. It's also great for anyone interested in rocker-sole shoes, since the increased size of the sole really helps you tone muscles with the controlled motion you experience with each step. We expect our customers to be really pleased with the superior technological features of this shoe."

The MBT Ari is now available online at and at its retail store locations in the Northern California Bay Area and San Diego.

About Footwear etc.:
Footwear etc. is a well-established, family-owned business, headquartered in Silicon Valley, CA since 1986. The company is committed to improving customers' quality of life by offering brand name products that demonstrate their belief in the need for healthful, comfortable and fashionable footwear. Footwear etc. operates nine retail stores located throughout the Bay Area and San Diego, and also offers their products on their website and catalog. To find out more, please visit

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