KANSAS CITY, MO--(Marketwire - Jan 3, 2012) - Nine in ten Americans who have ever made
food-related New Year's resolutions have broken them according to a recent
survey conducted by Harris Interactive on behalf of Applebee's Neighborhood
Grill & Bar®.
Among the reasons cited were too many restrictions and not enough flavors,
with the most popular response being "I like to eat what I want, when I
With Applebee's new Unbelievably Great Tasting and Under 550 Calories
dishes, including garlic marinated steak, sizzling Asian shrimp and Chili
Lime chicken, Americans can now enjoy low-calorie, full-size dishes that
don't sacrifice flavors.
Applebee's surveyed U.S. adults via Harris Interactive Dec. 19 - 21, 2011
on their attitudes toward New Year's food-related resolutions. Findings
among U.S. adults surveyed by the largest casual dining chain include:
-- 83 percent indicate they would like to eat better in the New Year
without feeling like they're sacrificing something.
-- 81 percent who plan to make any food-related New Year's resolutions in
2012 indicate that having a variety of lower-calorie meals to choose from
when dining out would make it easier for them to keep their food-related
resolutions. This represents a 6 percent increase over 2011.
-- 80 percent say they would choose a lower-calorie item over a
higher-calorie item if taste and portion size were comparable. This
represents a 4 percent increase over 2011.
"This is clearly not diet food," said Chef Shannon Johnson, executive
director at Applebee's. "Even when they are watching their calories, our
guests want great flavors, choices including proteins and carbs and
full-size portions. With our Under 550 menu, the only thing missing is the
Applebee's has enhanced more than 80 percent of its menu in the past two
years and was recently named tops for overall value in an annual consumer
restaurant chain survey conducted by Market Force Information.
Applebee's continues its leadership role for providing guests with better
eating choices and value with fresh new flavors, including two Sizzling
Entrees, for a great price. The new selections include:
-- Roasted Garlic Sirloin - Garlic-marinated 7 oz. sirloin and sautéed
onions, served with herbed potatoes and a grilled Portobello mushroom cap
filled with creamed spinach.
-- Sizzling Chili Lime Chicken - Spicy chili sauce meets tender grilled
chicken and colorful Asian-style vegetables in a skillet full of flavor,
served over rice with fresh cilantro and a squeeze of lime juice.
-- Sizzling Asian Shrimp & Broccoli - Tender blackened shrimp and colorful
mixed veggies drizzled in a sauce that is the perfect mixture of sweet and
spicy, served over rice and topped with fresh cilantro.
They join the wildly popular Signature Sirloin & Garlic Herb Shrimp and
Grilled Dijon Chicken & Portobellos, giving Applebee's guests five great
tasting, lower calorie selections. The Signature Sirloin with Garlic Herb
Shrimp was Applebee's top seller among all entrees during the first two
months of 2011, which marked the first time in Applebee's history that a
lower calorie entree was the best-selling independent menu item.
Applebee's (www.applebees.com) is the world's largest casual dining chain,
with approximately 2,000 locations in 49 states, 15 countries and one U.S.
territory. Based in Kansas City, Mo., Applebee's takes pride in providing a
welcoming, neighborhood environment where everyone can enjoy the dining
experience. Applebee's Neighborhood Grill & Bar® is a DineEquity, Inc.
(NYSE: DIN) brand, and is franchised and operated by Applebee's Services,
Inc. and its affiliates.
This survey was conducted online within the United States by Harris
Interactive on behalf of Applebee's from December 19-21, 2011 among 2,292
adults ages 18 and older. This online survey is not based on a probability
sample and therefore no estimate of theoretical sampling error can be
calculated. For complete survey methodology, including weighting variables,
please contact Derek Farley with DFPR, 704-941-7352.
About Harris Interactive
Harris Interactive is one of the world's leading custom market research
firms, leveraging research, technology, and business acumen to transform
relevant insight into actionable foresight. Known widely for the Harris
Poll and for pioneering innovative research methodologies, Harris offers
expertise in a wide range of industries including healthcare, technology,
public affairs, energy, telecommunications, financial services, insurance,
media, retail, restaurant, and consumer package goods. Serving clients in
over 215 countries and territories through its North American, European,
and Asian offices and a network of independent market research firms,
Harris specializes in delivering research solutions that help it -- and its
clients -- stay ahead of what's next. For more information, please visit