SOURCE: Ben Bridge

April 13, 2011 10:36 ET

For the Flawless Mom: Ben Bridge Thinks Outside of the Jewel Box; Creates a Signature Scent for the Mom in Your Life

SEATTLE, WA--(Marketwire - Apr 13, 2011) - In the tradition of other fine jewelers such as Tiffany and Cartier, Ben Bridge will offer a sparkling new fragrance this Mother's Day, perfect as an add-on to a spectacular piece of jewelry or as a gift that will build memories in the years to come. Aptly named Flawless, the scent comes in a distinctive bottle that sparkles as brightly as the jewels in the store.

The fifth-generation jeweler's signature scent is a blend of cucumber, pear and citrus along with magnolia and verbena, finished with rich saffron and cocoa. The Flawless bottle looks like an upside-down diamond and is capped with a top shaped like a Ben Bridge Signature Diamond. The eco-friendly packaging opens like a ring box.

"Jewelry and fragrance are both inextricably linked to memories and emotions," said Lisa Bridge, Director of Education at the 70-store retailer and one of the creative forces behind Flawless. "I will never forget receiving a diamond pendant for my birthday or the way my mom smelled growing up. What if someone was able to wear their Ben Bridge Signature diamond ring with their Ben Bridge perfume and every time they put on the perfume they thought of the special moment they were given that piece of jewelry?"

In developing Flawless, the Seattle-based Ben Bridge assembled a dynamic team including renowned perfumer Raymond Matts, who helped create Clinique's Happy and Elizabeth Taylor's White Diamonds, and Prolitec, Inc., whose scent sampling system allows store guests to truly experience the compelling scent without being bombarded with spritzing. Ben Bridge's charge to the team: create a fragrance that is unique and will mean something special to the recipient.

The fragrance retails for $85.00 for a 1.7-ounce eau de parfum. For moms on-the-go, a 0.25-ounce purse size version is priced at $35. Whichever size you choose, Flawless helps make Ben Bridge a one-stop destination for gifts this Mother's Day, which is celebrated on May 8.

Flawless can be found in Ben Bridge stores located in regional shopping centers in 12 western states, including Alaska, Arizona, California, Colorado, Hawaii, Idaho, Minnesota, Nevada, New Mexico, Oregon, Texas and Washington. The fragrance can also be purchased at benbridge.com.

Note to Editors: A high resolution photo is available. Contact: parnespr@optonline.net

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