SOURCE: Virgin Mobile USA

Virgin Mobile USA

October 27, 2009 11:20 ET

For National Homeless Youth Awareness Month, Youth Homelessness Is Public Enemy #1

Virgin Mobile Hosts Charity Concert Featuring Public Enemy on November 18th in Washington, D.C. With Ticket Proceeds to Benefit Homeless Youth; Concert to Include Sneak Peek Screening of Kyocera's ALL Access Documentary, Featuring the Making of Virgin Mobile FreeFest

WARREN, NJ--(Marketwire - October 27, 2009) - In the spirit of giving back this November, Virgin Mobile USA (NYSE: VM) is tag teaming with Public Enemy to host a benefit concert to help homeless youth in Washington, D.C. stay warm this winter. Celebrating the three-year anniversary of National Homeless Youth Awareness Month designated by Congress through the efforts of The RE*Generation, Virgin Mobile's charity arm, Public Enemy will perform on November 18th at George Washington University's Lisner Auditorium for one unforgettable night with ticket proceeds benefiting Sasha Bruce House, a non-profit shelter for homeless youth in Washington, D.C. Adding to the excitement will be a sneak-peek screening of Kyocera's ALL Access, the eagerly anticipated documentary in which aspiring young filmmakers chronicle the award nominated Virgin Mobile FreeFest and capture the raw excitement of the bands and their fans. Tickets can be purchased for $25 at DC's 9:30 Club prior to the show or online at starting on Friday, October 30th at 10 a.m. As always, Virgin Mobile USA customers and past attendees of Virgin Mobile FreeFest will have access to an exclusive pre-sale days beforehand.

"Youth homelessness has consistently been on the rise year over year," said Bob Stohrer, chief marketing officer, Virgin Mobile USA. According to the Health and Human Services Department, the number of contacts with runaways that federally-financed outreach programs make rose to 761,000 in 2008 from 550,000 in 2002, when current methods of counting began and we will only see more young people cast to the streets as the weak economy destabilizes American households. "Virgin Mobile has continued to support this growing issue and this concert in National Homeless Youth Awareness Month is just one of the many efforts Virgin Mobile has initiated to raise awareness of youth homelessness throughout the year."

In addition, fans can bring a new or gently used coat and receive a VIP seat upgrade the night of the show. Working in conjunction with the One Warm Coat initiative, lead by, Serve DC, The Mayor's Office on Volunteerism, fans can bring a new or gently used coat and receive a VIP seat upgrade the night of the show. All coats will be collected for the benefit of the Sasha Bruce House. Coats can be dropped off when purchasing tickets at the 9:30 Club and ticket buyers will instantly receive a free upgrade to VIP seats, subject to availability. If ticket buyers order online and bring a coat to Will Call on show night, they will be eligible for a free VIP ticket as available.

"This November is the third National Homeless Youth Awareness Month," said Ron Faris, senior director of brand marketing and innovation, Virgin Mobile USA. "We hope fans will enjoy the show, while always remembering the importance of giving back during the holidays."

"Don't believe the hype. Just because everyone says the economy's coming back doesn't mean that homeless kids don't need a place to sleep and keep warm," said Flavor Flav of Public Enemy. "We're happy to put on this show with Virgin Mobile to remind everyone to give back this holiday season."

Special Documentary Screening

Kyocera's ALL Access gave youth across America the opportunity to go behind the scenes at the 2009 Virgin Mobile FreeFest and create a rock documentary about the unique music festival, featuring candid moments and exclusive interviews with Weezer, Franz Ferdinand, Public Enemy, Taking Back Sunday, Blink-182 and more. The fourteen young filmmakers, who were selected from thousands of applicants, captured the incredible energy at the event, with a special eye toward the bands' excitement about helping young Americans. The Independent Film Channel (IFC) will debut vignettes of the film this November, to be followed soon after by a public release and a Kyocera world-premiere event.

"Considering Kyocera's deep, ongoing involvement in FreeFest and the generous support of our ALL Access program by Virgin Mobile and Public Enemy, this event is the perfect place to do the first limited screening of the ALL Access documentary," said Tom Maguire, head of global marketing at Kyocera Communications Inc. "ALL Access was all about empowering our nation's youth and we stand with Virgin Mobile in its efforts to address youth homelessness in America."

Virgin Mobile's USA The Re*Generation

The Re*Generation is Virgin Mobile USA's initiative to address the issue of youth homelessness and empower a generation of its own. For the past three years, Virgin Mobile has been a consistent voice in raising awareness for this issue, fundraising and implementing easy ways for the public to engage and show support. For more information, visit

Virgin Mobile USA, Inc.

Virgin Mobile USA, Inc., through its operating company Virgin Mobile USA, L.P., offers millions of customers control, flexibility and choice through Virgin Mobile's Plans Without Annual Contracts as well as pay-as-you-go and contract offerings, with national coverage powered by the Sprint PCS network. Virgin Mobile USA is known for its award-winning customer service, with 90% of its own customers reporting satisfaction.

Virgin Mobile USA's full slate of smart, stylish and affordable handsets are available at approximately 40,000 top retailers nationwide and online with Top-Up cards available at approximately 150,000 locations. Advanced contract devices like the Ocean 2 and unlimited All-in voice plans can be explored at Learn more about Virgin Mobile USA at Facebook and Twitter.


Kyocera Communications Inc. (KCI) is the sales, marketing, customer engineering and service headquarters for Kyocera- and Sanyo-branded wireless products and accessories in the Americas. The company's devices are driving the convergence of telecommunications, broadband and multimedia. KCI was formed in April 2009 through the combination of Kyocera Wireless Corp. and Kyocera Sanyo Telecommunications Inc., two wholly owned subsidiaries of Kyocera International Inc. The former was created when Kyocera purchased QUALCOMM Incorporated's consumer wireless phone business in 2000, while the latter was formed when Kyocera purchased the wireless phone business of Sanyo Electric Co., Ltd. in 2008. Based in San Diego, KCI leverages Japan's history of creating advanced consumer technologies around humanism and respect for the environment and blending them with a Western entrepreneurialism and style, resulting in a unique design language and a natural, user-friendly interface. For more information, please visit

Kyocera Corporation (NYSE: KYO) (TOKYO: 6971) (, the parent and global headquarters of the Kyocera Group, was founded in 1959 as a producer of fine ceramics (also known as "advanced ceramics"). By combining these engineered materials with metals and plastics, and integrating them with other technologies, Kyocera has become a leading supplier of telecommunications equipment, office-document imaging equipment, solar power generating systems, semiconductor packages, electronic components, cutting tools and industrial ceramics. During the year ended March 31, 2009, the company's net sales totaled 1.13 trillion yen (approximately US$11.5 billion). Kyocera marks its 50th anniversary in 2009, and the 40th anniversary of its U.S. operations. It is ranked #418 on Forbes magazine's 2009 "Global 2000" listing of the world's largest publicly traded companies.

Sasha Bruce House

A young person who needs a place to stay -- for any reason -- can find a home at the Sasha Bruce House. The staff at Bruce House also providing counseling and classes that can lead a young person back to a more stable and supportive family situation, or on a path to true independence and self-sufficiency. DC's only short-term shelter for young people, the Bruce House is open 24 hours a day, serving roughly 200 - 300 youth, ages 11-17, each year.