SOURCE: Incompra Press

September 17, 2013 08:50 ET

For One Philadelphia Plastic Surgeon, Breast Cancer Awareness Came Early

In October, for National Breast Cancer Awareness Month, Dr. Ted Eisenberg and Joyce K. Eisenberg Will Be Signing "The Scoop on Breasts: A Plastic Surgeon Busts the Myths" at Area Barnes & Noble Stores

PHILADELPHIA, PA--(Marketwired - Sep 17, 2013) - For Dr. Ted Eisenberg, breast cancer awareness began at summer camp in 1970, when he met Joyce Kirschner, a fellow counselor who had lost her mother to breast cancer when Joyce was only 8. That was in the early 1960s, well before mammograms, chemotherapy and genetic testing were routine.

The couple got married in 1973 after they graduated from Penn State. Joyce chose a career as an author and editor; Ted became a plastic and reconstructive surgeon, a decision inspired in part by Joyce's early loss. He has taken care of more than 5,000 women, and the process always starts with an evaluation of breast health and a mammogram, if indicated. "The importance of breast health is a conversation everyone should be having, and it is an issue that's long been on my mind," he said.

"Whether women are having breast augmentation, lift, reduction or reconstructive surgery, they want to look feminine, natural and proportional. They want their clothes to fit better," Dr. Eisenberg explains. They also want their breasts to be symmetrical, "but symmetry is a myth. Breasts are sisters, not twins."

The couple drew on their experience to co-author The Scoop on Breasts: A Plastic Surgeon Busts the Myths (Incompra Press), in which they candidly answer hundreds of patient questions about breast development, health, and surgery. The book has won 10 national awards in categories including women's health, humor, pop culture and design.

Dr. Eisenberg donates a portion of the proceeds from his breast surgery cases and a percentage of book sales to Philadelphia's Linda Creed Breast Cancer Foundation, which provides free mammograms for non-insured women.

About the Authors: Dr. Ted Eisenberg is a Philadelphia plastic and reconstructive surgeon and creator of the IDEAL Breast Lift™. Joyce K. Eisenberg is the co-author of the Dictionary of Jewish Words and a humor columnist. The Eisenbergs will be signing their book at Barnes & Noble Rittenhouse Square on Wed. Oct. 16 from 5 p.m. and at the Neshaminy Mall store on Wed., Oct. 23 from 5 p.m.

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