SOURCE: Dealix, a Division of The Cobalt Group, Inc.

April 10, 2007 12:55 ET

For Sixth Straight Year, The Cobalt Group and Its Dealix Division Is a Leading Provider to the Ward's e-Dealer 100

94% of Top 100 Internet Dealers in the Nation Choose Dealix and Cobalt

REDWOOD CITY, CA -- (MARKET WIRE) -- April 10, 2007 -- The Cobalt Group, the leading provider of marketing services to the retail automotive industry, and its Dealix division, the leading provider of automotive Internet sales leads, announced today that it is once again a provider of choice to the nation's top 100 Internet dealers, as ranked by Ward's Dealer Business. This year, 94 of the nation's top Internet dealers use Dealix and its parent company Cobalt.

Every year, Ward's, a preeminent source for automotive industry information, ranks the top 100 dealers in the nation on the basis of units sold via the Internet. Ward's was the first automotive trade publication to recognize the increasingly important role that Internet departments play in overall auto sales, and the first to rank the top Internet dealers in the US.

"These dealers are making significant improvements on their Internet sales numbers every year -- collectively going from 61,000 vehicles sold in 2000 to 168,000 in 2005. In 2006, these dealers' online sales totals grew yet again, reaching 178,000 units," noted Cliff Banks, editorial director for Ward's. "There are a lot of factors contributing to their success," he continued, "but overall, it's a function of the expertise they've developed and the strong partnerships they've formed with companies that understand automotive Internet marketing."

Ashley Antonio, Internet director for Paragon Auto Group of New York, echoed this sentiment, citing Paragon's disciplined approach to lead management as one reason for the dealer group's inclusion in the Ward's e-100 and Dealix leads as another. "Lead quality is critical, and that's a big reason we use Dealix. But the quality of service and industry knowledge are major factors, too. Dealix has the know-how to help us get the most out of the leads they provide."

Cobalt CEO John Holt was enthusiastic about Dealix's role in the success of the Ward's e-100, and its place in The Cobalt Group. "Throughout our organization, Cobalt's mission is to help dealers create and convert opportunities in an environment that is increasingly competitive and increasingly digital. Dealix is an excellent example of this mission in action. We're very happy to be leading the way for dealers that are committed to thriving in this new marketplace."

About Ward's Communications

Ward's Automotive Group is a world-leading provider of auto industry news, data and analysis, having served the industry's information needs for nearly 80 years. Ward's Dealer Business is a monthly magazine serving more than 25,000 automotive retail professionals, and the site is the preeminent online resource for news, data and analysis on automotive manufacturing and retailing. Ward's Automotive Group is a division of Penton Media, Inc., the largest independent business-to-business media company in the U.S., serving more than six million business professionals every month. Headquartered in New York City, the privately held company is owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, and its co-investors. For additional information on the company and its businesses, visit

About The Cobalt Group

The Cobalt Group is North America's leading provider of automotive marketing services. For more than a decade, Cobalt's exclusive mission has been to help automobile dealers and manufacturers use the Internet to create and convert opportunities and increase their retailing effectiveness and profits. Cobalt provides marketing services to more than half the automotive dealerships in the United States, Canada and Mexico and is endorsed by more than two-thirds of the world's major automotive manufacturers. Cobalt is endorsed by the American International Automobile Dealers Association (AIADA).

About Cobalt's Dealix Division

Dealix, a division of The Cobalt Group, Inc., is the leading provider of Internet sales leads for new and used vehicles, connecting thousands of serious vehicle buyers with automobile dealerships, large dealer groups, and automotive manufacturers every day. Dealix owns and operates, the most established pre-owned vehicles destination on the Web, and, one of the industry's leading new car auto buying portals. Dealix Lead Trading Platform(SM) (LTP) is a suite of proprietary technology products and business services that processes over 2.4 million vehicle shoppers monthly from,, and the Dealix Lead Acquisition Network(SM), a collection of preeminent partner websites.

Contact Information

  • Contact:
    For more information about The Cobalt Group and Dealix:
    Judith McGarry
    (800) 909-8244
    Email Contact