SOURCE: For The Earth Corporation

For The Earth Corporation

July 27, 2011 17:38 ET

For The Earth Corporation Expands Their Business Portfolio Acquiring Prestige Pet Products, Inc. by Signing Letter of Intent

PHOENIX, AZ--(Marketwire - Jul 27, 2011) - For The Earth Corporation (PINKSHEETS: FTEG) is excited to announce its newest plan to acquire Prestige Pet Products, Inc. by signing a letter of intent. Prestige Pet Products, Inc. has been importing various pet products for over 20 years and serving mass merchandisers and pet supply companies. Prestige Pet Products, Inc. maintains the highest quality standards by setting the bar with their patented manufacturing process.

Prestige Pet Products, Inc. holds patents on the pork hide smoking process. "Acquiring Prestige Pet Products, Inc. allows us to be the market leader in this technology and allows us to offer a full complement of products and services to the pet industry. This acquisition propels us to a market leader position that we take very seriously. The 100% all-natural pork hide bones, sticks, twists and wraps fit with the natural focus For The Earth Corporation is committed to maintaining," states Nelson Grist, President and CEO of For The Earth Corporation. With Grist's 20 years of experience in the pet industry, For The Earth has the leadership necessary to make a vast impact on the $54 billion industry.

The synergies resulting from this acquisition planned are many. Acquiring Prestige Pet Products, For The Earth is able to capitalize on existing manufacturing and warehouse space in Novi, MI, resulting in closer and more efficient delivery of products to customers in the eastern half of the United States. This east coast facility will prove to be mutually beneficial to all acquisitions falling under the For The Earth Corporation portfolio. Travel time and freight costs will be reduced significantly. Also, Prestige Pet is an established vendor in a major warehouse club store with a full line of products; the future growth with increased SKUs should be effected much more quickly. The synergies resulting from combining manufacturing facilities, growing the number of products being sold through established channels, and cross-training their work forces, For The Earth should see significant improvements to the top line as they work toward fulfilling a 2012 forecast of $17 million in revenue.

About Prestige Pet Products, Inc.
Prestige Pet Products, Inc. manufacturers 100% all-natural pork hides that are slowly smoked to enhance the flavor and contain no preservatives. The 100% natural chews are made to meet or exceed all USDA and FDA specifications. Prestige Pet Products is proud to be able to claim that no Prestige Pet Products have been involved in any recalls and all of the products they manufacture are 100% safe.

About For The Earth Corporation
Headquartered in Phoenix, Arizona, For The Earth Corporation is focused on offering a diverse range of environmentally friendly, 100% non-toxic, and biodegradable products, including What Odor?™, What Stain?™, What Dirt?™, What Wound?™, What Pimple?™, and PaPurr™. For more information, visit www.fortheearthcorp.com.

Forward-Looking Statements
Except for historical information contained herein, the matters set forth in this document are forward-looking statements about expected future events that involve risks and uncertainties. These uncertainties may cause For The Earth's actual future results to be materially different from those discussed in the forward-looking statements.

For The Earth's forward-looking statements are qualified in their entirety by the inherent risks and uncertainties surrounding future expectations. All forward-looking statements speak only as of the date hereof and are based upon the information available to For The Earth at this time. Such statements are subject to change, and For The Earth does not undertake to update such statements, except to the extent required under applicable law and regulation.

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