SOURCE: For The Earth Corporation

For The Earth Corporation

July 25, 2011 16:05 ET

For The Earth Corporation Making Smart Acquisitions

PHOENIX, AZ--(Marketwire - Jul 25, 2011) - For The Earth Corporation (PINKSHEETS: FTEG), a leading manufacturer of environmentally safe household and pet care products, is acquiring a healthy portfolio of businesses with a plan. Since January 2011, when For The Earth Corporation went public, the Company has strategically sought and acquired other companies that demonstrate a dedication to "people, pets, and the planet" -- For The Earth's mantra -- with a focus on making the best possible use of the Company's resources.

While the core strategy of these acquisitions has been built around earth-friendly items that improve people's lives and the health of their pets, the range of products is shrewdly diverse. Commenting on this strategy, Nelson Grist, CEO and President of For The Earth Corporation, states, "While maintaining the strength of the brands and products of each of these companies we are acquiring, we are combining manufacturing space, centralizing administrative functions, improving the use of existing warehouse space, multi-tasking our sales force, and expanding distribution outlets. That means we are able to cut costs and spend money wisely. That translates to significant increases in shareholder value."

These acquisitions are projected to be complete by the fourth quarter of this year. Once complete, the combined revenues of For The Earth should total $8-10 million by the end of 2011. The synergies resulting from combining manufacturing facilities, growing the number of products being sold through established channels, and cross-training their work forces, For The Earth should see significant improvements to the top line as they work toward fulfilling a 2012 forecast of $17 million in revenue.

The synergies resulting from this acquisition plan are many. Acquiring Prestige Pet Products, For The Earth is able to capitalize on existing manufacturing and warehouse space in Novi, MI, resulting in closer and more efficient delivery of products to customers in the eastern half of the United States. Travel time and freight costs will be reduced significantly. Also, Prestige Pet is an established vendor in a major warehouse club store with a full line of products; the future growth with increased SKUs should be effected much more quickly.

Kat-Box King, manufacturing in St. Louis, MO, and shipping to over 50 distribution centers for a major retailer, also provides For The Earth with the ability to expand through an existing network and increase the number of items being sold to customers who already have confidence in the Company's ability to deliver fine, quality products.

Further, being headquartered in Phoenix, AZ, For The Earth Corporation is acquiring two more Phoenix-based companies. This combination gives For The Earth the ability to pinpoint where manufacturing works best and what talent can be utilized across disciplines. This results in a scenario that should increase shareholder value and produce significant results.

Forward-Looking Statements

Except for historical information contained herein, the matters set forth in this document are forward-looking statements about expected future events that involve risks and uncertainties. These uncertainties may cause For The Earth's actual future results to be materially different from those discussed in the forward-looking statements.

For The Earth's forward-looking statements are qualified in their entirety by the inherent risks and uncertainties surrounding future expectations. All forward-looking statements speak only as of the date hereof and are based upon the information available to For The Earth at this time. Such statements are subject to change, and For The Earth does not undertake to update such statements, except to the extent required under applicable law and regulation.

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