SOURCE: Innovative Food Holdings, Inc.

September 21, 2010 13:54 ET

For The Gourmet and Food Innovations Announce Sponsorship of Celebrity Chef Benefits Dinner

Benefit Dinner and Reception Featured Celebrity Chefs, Local Wines, and a Premium Venue

NAPLES, FL--(Marketwire - September 21, 2010) -  Innovative Food Holdings, Inc. (OTCBB: IVFH), is pleased to announce today that its wholly owned subsidiaries, Food Innovations, Inc. and For The Gourmet, Inc., were part of a select group of sponsors of a reception and celebrity chef dinner to benefit the American Institute of Wine and Food (AWIF) and the Monterey chapter of the American Red Cross. The event was held on September 11th at the Beach and Tennis Club at Pebble Beach.

Celebrity chefs at the event included Michelin starred chefs Peter Armellino, Chef-owner of the Plumed Horse, Ken Frank of La Toque in Napa, Gerald Hirigoyen, executive chef at both Piperade and Bocadillos, and Chef-restaurateur Charles Phan, of the iconic The Slanted Door. They were joined by Elias Lopez of The Beach & Tennis Club.

Sam Klepfish, CEO of Food Innovations and For The Gourmet, commented, "We are pleased to have participated in this important event which benefited such important and crucial causes, and are delighted that we were able to contribute to the resounding success of the event."

Dorothy Maras-Ildiz, member of the board of directors of AIWF, Les Dames d'Escoffier, Pebble Beach Food and Wine, and Culinary Liaison commented, "Food Innovations' fresh squab was one of the hits and was a dinner favorite of the evening, as Chef Gerald Hirigoyen, one of San Francisco's most highly regarded chefs, worked his Basque Magic on the 'Moorish Spice encrusted Squab with Braised Fennel.' As we all know, great dishes begin with impeccably fresh, pristine products and Food Innovations has always provided nothing but the best. In addition, it was great to be able to inform our guests about, 'For the Gourmet' and www.forthegourmet.com so that they can now avail themselves of the same fine gourmet products that we are all familiar with from For The Gourmet's sister company, Food Innovations."

About Innovative Food Holdings:

Innovative Food Holdings, Inc., through its wholly owned subsidiaries, is in the business of marketing and selling high quality gourmet food.

Food Innovations, Inc.

Food Innovations, Inc., in partnership with one of the largest Foodservice distributors in the Unites States, provides over 3,800 of the highest quality gourmet food products to professional chefs throughout the United States. To learn more, visit the Food Innovations website at www.foodinno.com. Food Innovations is a wholly owned subsidiary of Innovative Food Holdings, Inc.

For The Gourmet, Inc.

Through its website, and through additional sales channels, For The Gourmet Inc. provides the highest quality gourmet food products to the retail consumer market under the For The Gourmet line at www.forthegourmet.com and to the professional chef market under the For The Gourmet Pro line. To learn more, visit the For The Gourmet website at http://www.forthegourmet.com/. For The Gourmet Inc. is a wholly owned subsidiary of Innovative Food Holdings, Inc.

This release contains certain forward-looking statements and information relating to Innovative Food Holdings, Inc. (the "Company") that are based on the beliefs of the Company's management, as well as assumptions made by, and information currently available to, the Company. Such statements reflect the current views of the Company with respect to future events and are subject to certain assumptions, including those described in this release. Should one or more of these underlying assumptions prove incorrect, actual results may vary materially from those described herein as should, could, anticipate, believe, intend, potential, appear or expect. The Company does not intend to update these forward-looking statements.

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