SOURCE: Cosmopolitan Magazine

Cosmopolitan Magazine

November 11, 2011 06:00 ET

For the Third Year Cosmopolitan Teams Up With Maybelline New York and the USO to Collect 'Kisses for the Troops'

Lucy Hale, Actress, Will Join Cosmo to Collect 'Kisses for the Troops' in Times Square, NYC on Veterans Day

NEW YORK, NY--(Marketwire - Nov 11, 2011) - Cosmopolitan Magazine is partnering with Maybelline New York and the United Service Organizations (USO) for the third year in a row to collect and deliver "Kisses for the Troops." On Friday, November 11th (Veterans Day) Cosmopolitan will build a Kiss Station on Military Island and invite the public to give a kiss on a postcard for a cause -- our troops -- which will ultimately be delivered to those serving in Iraq and Afghanistan just in time for New Year's Eve.

Cosmopolitan and Maybelline New York will donate one dollar for each kiss collected to the USO.

Lucy Hale, actress and star of Pretty Little Liars will join Cosmopolitan and the USO in Times Square to help collect kisses for the servicemen and women.

"We are so proud to be helping our troops for the third year now," says Donna Kalajian Lagani, publisher, Cosmopolitan. "The response was so overwhelming that we knew we had to partner with the USO and Maybelline yet again to collect even more kisses than last year."

"We are very excited to be partnering with Cosmo once again on this great initiative that will demonstrate America's gratitude for the service and sacrifice of the brave men and women of our armed forces," says Brian Whiting, President and CEO, USO Metropolitan of New York. "These notes of appreciation may seem like a small gesture but they're actually a huge morale booster for troops stationed far from home."

Maybelline New York will be providing various shades of Color Sensational lipstick in the Kiss Station to create the lip prints.

"Maybelline New York is thrilled to be partnering with Cosmo and the USO for Kisses for the Troops for the third year in a row," says David Greenberg, President of Maybelline New York * Garnier * Essie. "We want our troops to know how much we support everything they do for us. We're encouraging our Maybelline New York community to join us on Veteran's Day in the heart of Times Square or online to send our troops warm wishes from home."

Consumers who can't make it to the event can still be a part of the mission by "kissing" a postcard virtually via a digital application. Consumers can log on to or Cosmo's Facebook page, upload a photo of themselves and write a note of thanks. Their "kiss" will also count towards the USO donation and be sent to the troops.

For more information on the Cosmopolitan Kisses for the Troops program, visit:

About Cosmopolitan
Cosmopolitan ( is the best-selling young women's magazine in the U.S., a bible for fun, fearless females that reaches more than 18 million readers a month. Cosmopolitan delivers the latest news on men and love, fashion and beauty, women's health and self-improvement, and entertainment. Readers can also interact with the brand on the digital front, with, reaching 4 million unique users a month. Cosmopolitan is also available on apps for the iPhone and iPad, and via Cosmo Radio, the only magazine-branded radio channel of its kind, available on Sirius XM Channel 109. In addition to the U.S. flagship, Cosmopolitan publishes 64 print magazine editions around the world. Cosmopolitan is published by Hearst Magazines, a unit of Hearst Corporation (, one of the nation's largest diversified communications companies. Once it completes its acquisition of Lagardère SCA's 100 titles in 14 countries outside of France, Hearst Magazines will publish more than 300 editions around the world, including 20 U.S. titles. Hearst Magazines is a leading publisher of monthly magazines in the U.S. in terms of total circulation and reaches 88 million adults (Spring 2010 MRI).

About Maybelline New York
Maybelline New York is available in over 129 countries worldwide. As the official makeup sponsor of Mercedes Benz Fashion Week, Maybelline New York combines technologically advanced formulations with on-trend expertise to create accessible cosmetics with a spirited style. For more information, log onto Maybe she's born with it, maybe it's Maybelline.

About the USO
The USO is a private, nonprofit organization whose mission is to support the troops by providing morale, welfare and recreation-type services to our men and women in uniform. The original intent of Congress for the USO, established in 1941 is to represent the American people by extending a touch of home to the military. The USO currently operates in more than 160 locations worldwide.

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