SOURCE: Quigo

February 26, 2007 08:45 ET

Forbes.com and Quigo Reach Multi-Year, Exclusive Relationship for Content-Targeted, Performance Advertising

NEW YORK, NY -- (MARKET WIRE) -- February 26, 2007 -- Quigo, a pioneer and leading provider of targeted, auction-based, pay-per-click advertising, today announced that Forbes.com, one of the world's leading business news and lifestyle media companies, has signed a multi-year, exclusive relationship for content-targeted, performance advertising across its various websites including Forbes.com, ForbesAutos.com and ForbesTraveler.com.

"We're pleased to partner with Quigo and are confident that their content-targeting technology and approach is very well-suited for Forbes.com," says Forbes.com President and CEO Jim Spanfeller. "The AdSonar platform, technology and approach will help Forbes.com optimize revenues across our business news and lifestyle pages while also enabling us to build a strategic asset in one of the most dynamic and fastest growing segments of the online advertising market."

"We're excited to welcome Forbes.com to AdSonar's network of top tier publishers. The high quality of its audience will produce for Forbes.com a 'bid-to-brand' effect where advertisers bid up the prices to be on their premium sites and connect with their high value traffic," says Henry Vogel, Quigo's Chief Revenue Officer. "Moreover, advertisers can be assured that their advertisements will be where they want them to be and they can optimize their bids and creative to maximize their performance. AdSonar will provide Forbes.com advertisers with a new degree of transparency and success."

In recent months, Quigo has also announced significant new AdSonar partnerships with ESPN.com, the Web's leading online sports destination, CareerBuilder.com, the nation's largest online job site, the New York Daily News, one of the largest papers in the New York Metro Market and the sixth largest daily newspaper in the country, Internet Broadcasting, the nation's largest publisher of TV station Web sites and many others.

Quigo (www.quigo.com), recently named Company of the Year by AlwaysOn Media, provides innovative, performance-based marketing solutions for premium-branded websites and advertisers. Quigo's AdSonar is a leading network of premium-branded websites offering auction-based, pay-per-click advertising. AdSonar's content-targeted sponsored links are distributed to many of the web's most recognized sites including ESPN.com, PGATour.com, Golf Digest, ABC News, Martha Stewart, Homestore.com, Fox News, Lonely Planet, Fodor's and the online publications of American Media, Trader Publishing, IDG and for over 150 local, regional and national newspaper sites including those of The Chicago Tribune, Cox Newspapers, The Hearst Company, The McClatchy Company, Media General, Morris Communications, Media News Group, New York Times, and USA Today. AdSonar offers advertisers multiple targeting options for their pay-per-click campaigns including national and local targeting by vertical category, site, individual page, topic, and /or keyword. Quigo's suite of search marketing solutions, including its flagship FeedPoint product, offers scalable, technology-driven services to help leading e-commerce sites acquire customers, generate sales, and build brands. Founded in 2000, Quigo has offices in New York City and San Jose, CA.

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