SOURCE: Force Fuels, Inc.

June 15, 2010 08:00 ET

Force Fuels Names Elite Financial Communications Group as Investor and Public Relations Counsel of Record

NEWPORT BEACH, CA--(Marketwire - June 15, 2010) -  Force Fuels, Inc. (OTCBB: FOFU) today announced the appointment of Elite Financial Communications Group, LLC as the Company's Investor and Public Relations counsel of record.

In collaboration with Force Fuel's senior leadership team, Elite is charged with developing, implementing and supporting a fully integrated corporate and shareholder communications platform. Accordingly, Elite will endeavor to generate broader investor and media appreciation for the Company's ambitious, profit-driven business strategy, its financial and operational performance, and its plan for a diversified mix of energy products and services focused on oil, gas, solar and wind.

Dodi Handy, President and CEO of Elite, stated, "We feel very privileged to have been selected to team with Force Fuels to ensure that the Company receives due market attention as it persists in building a world class enterprise worthy of Wall Street's long term support and appreciation. Despite being a newcomer to the public markets, Force Fuels is led by a management team with extensive public company experience, sophistication in the international marketplace and a proven ability to identify emerging industry trends and profitable business opportunities. Elite looks forward to playing a meaningful role in the Company's enduring success and emergence as an industry leading energy company."

About Elite Financial Communications Group, LLC
Headquartered in Lake Mary, Florida, Elite combines diverse business expertise, influence, talent and capabilities to achieve quantifiable results for publicly traded and privately held companies. Elite works closely with its clients' executive leadership teams to develop and implement customized, fully integrated marketing and communications strategies and programs designed to achieve transparency and proactive communications with shareholders, as well as foster and enhance broad investor and media interest. Through Elite Media Group, the Company collaborates with its public and private clientele to optimize business and performance objectives through highly customized initiatives that leverage public and media relations, social networking, brand and reputation management, event planning, crisis management and government relations. Elite Media Group also provides copywriting, collateral development and production, formal media training and market trend analysis, among other traditional and new media services. For more information, please visit or follow on Twitter: @EliteFinancial.

About Force Fuels, Inc.
Force Fuels, Inc.'s primary focus is in the field of regulated and standardized energy based products. Regulated energy products include oil, natural gas and electricity produced using solar and wind power. In the oil and gas field the Company plans to focus on the purchase of marginally producing shallow oil wells which can be optimized with existing technologies; the purchase of leases with potential for additional drilling in proven producing areas; and the acquisition of in-house know-how to further optimize production through stimulation, refurbishing and site optimization.

Forward Looking Statements
This press release includes statements that may constitute "forward-looking" statements, usually containing the words "believe," "estimate," "project," "expect" or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, adverse economic conditions, intense competition, lack of meaningful research results, inadequate capital, termination of contacts or agreements, adverse publicity and news coverage, inability to carry out research, development and commercialization plans, loss or retirement of key executives, acceptance of the Company's current and future products and services in the marketplace, the ability of the Company to develop effective new products or programs and receive regulatory approvals of such products, competitive factors, dependence upon third-party vendors, and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

Contact Information

    Dodi B. Handy
    President & CEO
    (Twitter: dodihandy)

    For Media Inquiries:
    Kim Auld
    Director, Elite Media Group
    (Twitter: kimauld)
    or via email at