SOURCE: Force Fuels, Inc.

September 29, 2014 11:31 ET

Force Fuels Signs Investment Banker and Announces Intention to Change Name

HENDERSON, NV--(Marketwired - Sep 29, 2014) - Force Fuels Inc. (OTC Pink: FOFU) (PINKSHEETS: FOFU) (the "Company") is pleased to announce that it has retained a FINRA registered investment banking firm, CIM Securities, LLC as its new financial advisor to look at possible capital markets solutions for the Company's growth needs going forward. The project is to be led by Jack Myers.

"We are delighted to be working with Jack again. Our management team has worked with him in the past on Shopping.com and he brings a practical and unique approach in both advisory and capital roles as the company builds out its strategic plan," said Bob McNulty, Chairman.

Under the terms of the investment banking agreement, CIM Securities, LLC will be working with the Company on an exclusive basis for six months in connection to a proposed private placement of possible equity and/or debt securities of the Company for the purposes of helping the Company achieve its business goals.

Subsequent Events
The Board of Directors have approved a name change from Force Fuels Inc. to Cafe Serendipity Holdings Corp. The name change and possible symbol change are subject to regulatory filings.

About CIM Securities, LLC
CIM Securities' Investment Banking group is focused on developing long-term relationships with senior management teams and significant stakeholders of micro-cap and small-cap market companies. Consistent with CIM Securities' mission, the Investment Banking group seeks to deliver value-added solutions with a focus on the needs of its clients.

About Force Fuels, Inc.

Based in Henderson, Nevada: Force Fuels Inc. owns and operates Cafe Serendipity Inc. is a builder of upscale branded turnkey retail stores, financial solutions, technology and science to the recreational and medical marijuana industry. The company plans to market a unique branded product line of accessories, apparel, coffee and teas, bakery and other edibles, lotions, marijuana and oils through a coast to coast franchise and dealer network to the recreational and the approximately 6000 existing legal medical marijuana dispensaries in the USA.

Safe Harbor: This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of High Performance Beverage Company, its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words "may", "would", "will", "expect", "estimate", "can", "believe", "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond Force Fuels Inc. ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in Force Fuels Inc. filings with the Securities and Exchange Commission and/or the company's website.

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