SOURCE: ForceLogix Technologies Inc.

ForceLogix Technologies Inc.

September 16, 2010 13:02 ET

ForceLogix Extends Their Sales Performance Management Suite With the Launch of SalesForce Optimizer Version 5.5

New Features and Enhancements to the ForceLogix SalesForce Optimizer Platform Enable Customers to Transform Their Sales Into Best in Class Performers

CHICAGO, IL--(Marketwire - September 16, 2010) -  ForceLogix (TSX-V: FLT), a leading provider of Sales Performance Management software, today announced the release of SalesForce Optimizer Version 5.5. By adding core platform enhancements, powerful new features to the Coaching module, and improved sales performance visualization tools, SalesForce Optimizer 5.5 further extends the award-winning application's position as the leader in sales performance management and optimization.

SalesForce Optimizer 5.5 (SFO) is a purpose-built application for sales management, designed by sales managers, to empower the consistent coaching and measurement of sales forces of all sizes. Built for scalability and seamless integration with a company's existing technology systems, SFO delivers business impact through sales person development and sales force transformation. Optimizer allows the ability to understand and replicate the characteristics of your top performers, drive repeatable behavior among sales people, adopt programs to improve sales management's ability to build and develop sales teams, focus on getting new reps productive more quickly, and minimize non-selling time for the entire sales force. ForceLogix provides solutions to thousands of Sales Managers and sales people worldwide.

"We continue to be the only sales performance management vendor that optimizes the entire sales force by empowering sales management to develop their teams," said Patrick Stakenas, CEO of ForceLogix. "The new features on our latest version extend our leadership position by enhancing our ability to grow our customers' revenue through sales measurement, coaching and optimization solutions."

SalesForce Optimizer 5.5 introduces additional enhancements to the integrated sales Coaching platform to help operations further improve coaching effectiveness, accountability, and collaboration, including:

  • Best Practice Library, with hundreds of leading and lagging Sales Performance Indicators, business and sales competencies, and skills assessments; enables easy setup of consistent and comprehensive performance programs.
  • Coaching Suggestion Engine simplifies setting up coaching programs that include suggestions and recommended objectives, and lets sales leaders leverage industry and company-specific best practices to make these programs more effective.
  • Self-Service Platform with integrated workflow lets managers, sales reps and agents review, modify, and add development objectives, and track compliance with coaching programs.
  • Role-based control panels provide real-time, visual feedback, allowing sales leaders and reps alike to see where they stand and take timely corrective action to fix emerging issues.
  • Intuitive Analytics, such as performance bell curves, trending and sales quadrant views, and complete stack rankings provide a holistic view of every aspect of team performance, enabling sales leaders and executives to identify performance segments and conduct targeted coaching campaigns.
  • Offline access enables "on the spot" information retrieval and coaching actions.
  • Out-of-the-Box Integration with, Microsoft Dynamics CRM and Callidus ICM allows for data mastered in other systems to be easily brought in for performance evaluation and coaching purposes

"SalesForce Optimizer 5.5 builds on the momentum and success of our award winning platform. Increasingly we're seeing progressive enterprises turn to sales performance management to better execute initiatives affecting the bottom line," said Stakenas. "SalesForce Optimizer 5.5 is designed to deliver a compelling ROI by making attaining these sales objectives easier by reducing implementation time and total cost of ownership."

About ForceLogix Technologies Inc.: (
ForceLogix was created to help leading sales organizations better measure, coach and optimize their sales force. Through utilizing affordable on demand technology solutions, companies can improve their business performance through automating the sales management process. ForceLogix enables companies to easily and affordably design, implement, manage, audit, coach and communicate sales performance. Companies can dramatically improve sales performance and results through the utilization of these tools. ForceLogix provides solutions to thousands of Sales Managers and individual sales people worldwide.

To learn more about SalesForce Optimizer 5.5, visit us at

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