SOURCE: Monster Media

Monster Media

November 11, 2010 09:55 ET

Ford Interactive Ads Drive Consumers to New Edge

Monster Media's Unsuspecting Storefronts Host Street-Level Game Play

ORLANDO, FL--(Marketwire - November 11, 2010) - To create buzz for the new Edge, Ford is rolling out a multi-medium advertising campaign combining traditional print and television media with a digital out-of-home advertising element that showcases a high-tech way for consumers to explore the high-tech features of the new vehicle. 

To present Ford with this one-of-a-kind digital experience, Monster Media, the global leader in storefront body responsive advertising, teamed up with Team Detroit and developed a game to help introduce the MyFord Touch in-car technology, only available in the 2011 Edge, which helps drivers stay connected to their world. The display features vibrant static signage featuring the Ford Edge vehicle and branding along with examples of some of the 10,000 voice and touch commands the vehicle understands.

As the pedestrians approach the out-of-home experience (view video here: http://www.monstermedia.net/portfolio.php?id=369), they will see an oversized image of lips with a touch call to action enticing the user to activate the system. Once the player engages the experience they are directed to catch voice command phrases that fly out of the mouth. The system keeps track of the number of phrases the player is able to catch and after three misses the game over screen appears, revealing the user's total score and key messaging.

High scorers in each city have the option to enter their initials to be added to the leader board.

Each installation uses a combination of four technologies, including: touch interaction, gesture based motion tracking, audio, and real-time dynamic data. The fusion of these high-tech features, allow the displays to deeply immerse the user on a level that exceeds any other interactive advertising of its kind. 

"This is our most innovative auto industry campaign to date and marks the beginning of many new marketing opportunities for us in this field," said Chris Beauchamp, CEO of Monster Media. "We are the innovators and pioneers of out-of-home advertising and continually push the envelope to provide our clients with a type of experience they could not receive through any other form of advertising."

These cutting-edge displays are strategically located in top US markets, including: New York, Chicago, Dallas, Philadelphia and Los Angeles. Monster Media will also execute the interactive experiences in: Montreal, Vancouver and Toronto. 

About Monster Media:
Monster Media remains the innovator and leader in the out-of-home space, creating engaging campaigns that can be executed anywhere, at anytime. Their ability to deliver quality programs and customer service has allowed them to expand their presence across the globe with network applications including: storefront dominations, mass transit, airports, malls, theaters, sport and entertainment venues and custom events. Since its inception in 2004, Monster Media has executed over 1,000 globally and is currently working with clients such as: Microsoft, AOL, Google, IBM, JP Morgan Chase, Coca-Cola, Xerox, Ford, Verizon, Blackberry, Target and Disney to bring their messages to life. For more information on Monster Media, please go to: www.monstermedia.net.

About Ford Motor Company:
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 163,000 employees and about 70 plants worldwide, the company's automotive brands include Ford, Lincoln and Mercury, production of which has been announced by the company to be ending in the fourth quarter of 2010. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.

About Team Detroit:
Team Detroit, headquartered in Dearborn, Mich., brings together five of WPP's largest marketing and communications agencies in one central location to provide its clients access to best practices and talent for all necessary marketing and communications services. Team Detroit is the 21st century equivalent of the full-service agency, acting as a portal to provide a single point of contact and accountability. Team Detroit's client roster includes Bell Helicopter, Bosch, Carhartt, College for Creative Studies, Compuware, Ford Motor Company, Johnson Controls, Scotts Miracle-Gro, Shell, Sports Authority and Warrior Sports. For more information, please visit www.teamdetroit.com.

Contact Information

  • Media Contact:
    Lauren Hyer
    407-478-8163 ext. 133
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    Monster Media