SOURCE: Omniture

July 11, 2005 08:00 ET

Ford Motor Company Deploys Omniture to Optimize the Customer Experience and Drive Sales

The SiteCatalyst™ Suite Helps Automotive Leader Leverage Brand and Marketing Successes Across Brand Sites

OREM, UT -- (MARKET WIRE) -- July 11, 2005 -- Omniture, the largest and fastest-growing provider of on-demand Web analytics, today announced that Ford Motor Company (NYSE: F), a global automotive leader, is deploying SiteCatalyst for Web site measurement and analysis across several North American Ford brand sites. SiteCatalyst was chosen after a thorough evaluation against competing solutions to give Ford an enhanced understanding of the customer experience, and activity, across sites ranging from the corporate portal to individual vehicle brand sites and other Customer and Service oriented Web portals. SiteCatalyst data will be used throughout the marketing department, up to the executive level.

The Web sites comprising the Ford universe have previously used an array of different tools simply to measure basics such as individual site traffic. SiteCatalyst implementation will facilitate a cohesive view of customer movement from one site to another providing Ford a better understanding of the success of company marketing programs across domains and brands. Lessons learned from this one view of customer behavior can then be shared across the entire company in a consistent format.

"Ford distributes automobiles in 200 markets across six continents, and it has an online presence that reflects that massive scale of business," said Josh James, CEO and Co Founder of Omniture. "Attaining a deep understanding of how customers interact with its Web sites, and what that means in terms of customer satisfaction and loyalty, offers Ford a goldmine of data to help drive company performance. SiteCatalyst is the technology that can bring all of that together for comprehensive measurement of Ford's online presence."

About Omniture

Omniture, Inc., headquartered in Orem, Utah, is the pioneer of on-demand Web analytics technology that delivers the essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI. Omniture is the largest on-demand Web analytics provider by revenue, and Omniture's SiteCatalyst is the most mature and comprehensive technology on the market, offering industry leading scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a third-generation platform that combines instant response times with the power to view Web data across any dimension. In addition, Omniture offers knowledgeable professional service teams, experienced in helping customers determine the questions they must ask to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle,, Ford and Hewlett-Packard.

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