helsinki : NOK1V

June 26, 2012 08:10 ET

Ford research selects Nokia Location Platform for innovation project

CHICAGO, IL--(Marketwire - Jun 26, 2012) - Ford and Nokia research a smarter and more personalized driving experience

Nokia today announced that Ford's research organization will use the Nokia Location Platform to advance innovation for smart and connected vehicles, as demonstrated by the Ford EVOS concept car.

Ford selected the Nokia Location Platform to leverage Nokia's high-quality global location content, including the industry leading NAVTEQ Map, as well as scaleable cloud services and APIs. This complete solution offers a fast, easy and cost-effective path to create innovative and differentiated location products.

The Ford EVOS concept car showcases a future in which cloud services go beyond Internet access and traffic-enabled routing. For example, Ford's concept car actually "learns" driver behavior to control, improve upon and personalize vehicle performance. Another area of Ford's research is designed to optimize hybrid powertrain efficiency: the Nokia Location Platform could automatically regulate a car's powertrain as it travels through established or driver- specified "Green Zones".

"We are committed to providing compelling customized services to the automotive sector and customers like Ford," said Christof Hellmis, Vice President Map Platform in Nokia's Location & Commerce unit. "We have consistently focused on innovation around location and navigation in the car. This commitment enabled us to provide a global platform service which could truly enhance the customer and user experience. It's exciting to see the Nokia Location Platform as an integral part of Ford's mission to revolutionize the connected car."

While the Ford EVOS is a concept car intended to show Ford's technology vision for the future and is not itself scheduled for production, it does give a glimpse of the technology being researched for future car models. More information on the concept car can be found here:

About Nokia's Location & Commerce Business

Nokia is a global leader in mobile communications whose products have become an integral part of the lives of people around the world. The company's Location & Commerce business, including NAVTEQ® Maps products, the Nokia Location Platform as well as Nokia Maps, aims to build and monetize unique location experiences for great mobile products, as well as the navigation industry, the automotive market and government and business solutions. Begin to explore our capabilities at

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Source: NOKIA via Thomson Reuters ONE [HUG#1622072]

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