SOURCE: Callidus Software Inc.

Callidus Software Inc.

July 09, 2015 08:00 ET

Foremost Media's Revenues From Existing Customers Jump 30% With CallidusCloud Marketing Automation

Solution Attacks Churn and Turns Website Visitors Into Sales Opportunities

DUBLIN, CA--(Marketwired - Jul 9, 2015) - Foremost Media has experienced a 30 percent growth in revenues from its existing customer base in the year since it first deployed CallidusCloud Marketing Automation from Callidus Software Inc. (NASDAQ: CALD), a global leader in cloud-based sales, marketing, learning and customer experience.

CallidusCloud Marketing Automation has allowed the 13-year-old Foremost Media, a web development and search engine marketing firm focused on B2B companies, to dramatically reduce customer churn, discover new potential customers from among its website visitors, and increase revenues.

"We needed a marketing automation solution for customer retention, because many times we'd inadvertently fail to communicate with customers after the completion of a project until they were ready for a re-design," said Jon Ballard, Foremost Media's CEO. "Sometimes they'd move to a competitor simply because we'd lost touch with them."

To combat this, Foremost selected CallidusCloud Marketing Automation to set up drip campaigns to existing customers. "We found that, not only did it keep customers engaged until their next major redesign, but the regular messages often spurred customers to call about additional work -- sometimes as early as 30 or 60 days following the initial project," said Ballard. "We found that CallidusCloud Marketing Automation generated new sales opportunities just by helping us establish a process for continuous communication with customers."

CallidusCloud Marketing Automation also contributed directly to new customers for Foremost Media. "CallidusCloud is unique in its website visitor tracking capabilities," said Ballard. "Most visitors to our website never fill out a form, but CallidusCloud allows us to figure out who they are, what company they're with, how big the company is and what industry they're in. We can then get that information quickly to sales so they can engage those visitors. That turns a lot of visitors into opportunities, and a lot of opportunities into sales. This was an unexpected bonus for us."

"Foremost Media is a great example of how CallidusCloud Marketing Automation can deliver increased revenues," said Giles House, chief marketing officer at CallidusCloud. "Staying in touch with a wide base of customers is very hard to do so our software is vital to be more tightly connected to every customer. At the same time, Marketing Automation is turning websites into lead generation machines, giving sales new opportunities without forcing greater investments in lead generation."

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About CallidusCloud
Callidus Software Inc. (NASDAQ: CALD), doing business as CallidusCloud®, is the global leader in cloud based sales, marketing, learning and customer experience solutions. CallidusCloud enables organizations to accelerate and maximize their lead to money process with a complete suite of solutions that identify the right leads, ensure proper territory and quota distribution, enable sales forces, automate configure price quote, and streamline sales compensation -- driving bigger deals, faster. Over 3,900 leading organizations, across all industries, rely on CallidusCloud to optimize the lead to money process to close more deals for more money in record time.

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