SOURCE: Formal Xchange LLC

Formal Xchange LLC

February 24, 2009 10:49 ET

Formal Xchange Helps Prom Dreams Come True

ENOCH, UT--(Marketwire - February 24, 2009) - Formal Xchange can help prom dreams come true by giving girls the chance to buy, sell or trade their used formal gowns. Due to today's economy, many girls feel they have to push their prom dreams aside. Expensive gowns aren't an option and many have chosen to forego the prom experience altogether rather than wear a second-rate style; but 16 year-old Kaneasha Heirtzler has come up with a solution to high-cost formals with her new website, is a website where girls can buy, sell or trade their gently used formal gowns without any fees. It's easy to list dresses and contact sellers via a secure form. Best of all, gowns cost a fraction of their original price.

Buying a used prom dress allows girls to still feel like a princess without going over their family budget or using money set aside for college. Some dresses on the site are so inexpensive that many girls are able to purchase shoes and jewelry to complement their prom dress.

It's a dream come true for many wishing to attend prom. It's also a dream come true for its brainchild, Kaneasha Heirtzler. first came to life after Kaneasha went shopping for her first formal gown. Because of budget restrictions and the distance to dress shops from her home, shopping for the formal wasn't much fun, but eventually resulted in a jaw-dropping black and cream gown.

The need for a better way to buy a prom dress led, in a round about way, to an idea for an online formal selling, buying and trading company, Formal Xchange LLC. Being just 16, Kaneasha wasn't old enough to legally run the company herself, so she turned to her mother and grandmother.

Working closely, the three generations formulated a business plan that would help girls buy and sell formals while providing Kaneasha with the online business she'd dreamed of.

Not only did they provide a way to buy, sell and trade prom dresses, they did it so it wouldn't cost girls a penny. They also provided resources for choosing a dress to compliment their body and a color template to find the right color for their skin tone. began as an opportunity to help others find dresses they could afford while earning money from formals they would never wear again.

For more information, check out the site at or email