SOURCE: Think Protection Inc.

Think Protection Inc.

June 01, 2015 10:44 ET

Former AlarmForce CEO Announces Launch of New Alarm Company -- Think Protection

MARKHAM, ON--(Marketwired - June 01, 2015) - Joel Matlin, founder of AlarmForce and one of the leading figures in the North American home alarm industry for 25 years, is pleased to announce the official launch of Think Protection!

Think Protection will be Joel Matlin's third start up, his first company being Frisco Bay Industries, which he started in 1969, ran for 19 years and which was eventually sold to Stanley Black and Decker for $45.3 million USD. Mr. Matlin then founded AlarmForce, which he led from a start up to a highly successful public company with a market cap of over $130 million, offering excellent returns to investors. Joel is re-entering the home alarm marketplace together with his son Adam Matlin, who for 7 years spearheaded the sales and marketing divisions of AlarmForce.

Think Protection, with Joel Matlin as CEO and Adam Matlin as COO/CMO, plans to offer the Canadian and US home alarm mass markets, the most advanced technology at the absolute lowest cost. Joel Matlin has been an innovator in the security space with numerous technology patents to his credit and was the first to make 2-way voice technology a standard in every home alarm system. The Think Protection management team includes a group of enthusiastic, well-seasoned professionals, with many years' experience in the security space.

Think Protection offers a feature rich home alarm system for only $199.99, with monitoring for only $12.99/month. There is no annual contract, so customers can cancel at any time. Remote arming and disarming through your smartphone is included free with every system!

Full home automation capabilities are available for just $49.99/upfront and just an additional $1.99/month. ThinkLink cellular backup can be added for only $99.99/upfront and an additional $3.99/month. Two-way voice will be available in the next few months.

There is a 30-day money back guarantee and a 3-year warranty.

Joel said, "I am absolutely thrilled to be back in the alarm business and very excited about Think Protection. Our value proposition is hands down the most competitive in the industry. I am confident that with our expertise we will make a significant impact in the home alarm space. Think Protection will revolutionize how North Americans can protect their homes and families. No other home alarm company comes close to our value!"

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