SOURCE: Zeenami

July 19, 2007 11:52 ET

Former AT&T Bell Labs Research Expert Joins Zeenami Advisory Board

SEATTLE, WA--(Marketwire - July 19, 2007) - Zeenami announced today that Urs Muller, Ph.D, a cofounder of Net-Scale Technologies, former manager at AT&T Lab Research, and award-winning expert in developing high-performance, interactive service architectures, has joined its Advisory Board. Zeenami will soon launch a patented-pending "personalized self-improvement platform" and community web site that offers members a new and better way to reach their personal goals.

Currently there is no place to sort through the "hype" and receive unbiased, personalized help in finding the most effective self-improvement programs, products and services. Zeenami fills this void by combining community intelligence, personal profiling, product ratings and next generation tools to create a self-improvement destination which offers unbiased information, predictive guidance, and improved overall effectiveness in terms of goal attainment.

"With its innovative combination of on-line rating systems and social networking, Zeenami offers a completely new service that can make a huge impact by closing the gap between people 'trying' and 'failing' versus actually succeeding in reaching their goals," said Muller.

While at AT&T (NYSE: T), Muller designed and implemented the Universal Message Access infrastructure that is now being used by over ten million customers. The system allows users to access any number of mailboxes, e-mail, voicemail, and fax, as well as directories and address books with a single ID and password.

Before that, Urs designed the architecture of a parallel DSP chip for real-time video and speech compression at Bell Labs. He wrote one of the first optical character recognition programs for the PC, implemented a 3-D vision system for robots, worked on a reading machine for the blind, and was involved with building a high performance parallel supercomputer, at the Swiss Federal Institute of Technology (ETH) in Zurich. For his work Urs has received numerous awards and patents.

Net-Scale Technologies ( offers leading edge customized software products for the integration of disparate software systems, as well as for the addition of innovative new functionality to existing infrastructure.

"Urs brings to Zeenami tremendous technical know-how and a practical understanding of how to apply technology to challenging tasks such as predictive matching and social networking behavioral interaction. His experience developing high performance interactive service architectures will be a great asset in the development of Zeenami's technology platform," said Bruce Worrall, CEO.

With Zeenami, members can discover which self-improvement products and programs work best for "people like them" based on matching peoples actual experience with their psychographic, demographic and behavioral characteristics. Zeenami's patent-pending predictive matching engine analyzes and recommends products and services that fit a member's personality traits, values and behaviors.

About Zeenami

Zeenami helps people more effectively reach their goals based on what's worked for 'people like you.' The power of Zeenami is based on profiling individuals' personality, values and behaviors, then analyzing people's experiences by using unbiased ratings of self-improvement related products and programs. Zeenami assesses the relevance of these postings for its members by using a variety of techniques, including its patent pending predictive matching algorithms, which allow us to anticipate the best fit with a person's personality traits, values and behaviors. This technique improves with each new community posting. We focus on what is best for our users and members, and strive to make Zeenami the most useful online resource for personal self-improvement. Registration is free. For more information on how to participate in our beta program please visit

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