September 21, 2010 09:00 ET

Former CBS and CNET Executive Joseph Gillespie Joins Zoove as President and Chief Executive Officer

Tim Jemison Appointed Chief Operations Officer; Mark Ewen Named Senior Vice President Sales

PALO ALTO, CA--(Marketwire - September 21, 2010) -  Zoove Inc., the innovator behind the StarStar abbreviated dial codes for mobile devices, today announced the appointment of Joseph Gillespie as president and chief executive officer. Most recently, Gillespie held the position of EVP CBS Interactive where he headed up, the world's leading technology media brand, and all of the sites.

The addition of Gillespie to the Zoove team marks the next evolution of the company's growth. With over twenty-five years of experience at television, print and digital corporations, Gillespie is now charged with driving strategic vision and all operations for the unique mobile marketing platform company.

"Zoove has not only revolutionized the use case for mobile consumers looking to connect with brands and services, but provides marketers with a powerful call to action for optimizing the estimated $240 billion of advertising invested annually in television, radio, print, outdoor and the Internet," said Gillespie. "With an addressable market of over 285.6 million mobile customers in the U.S., Zoove offers consumers an easy, intuitive way to interact with their preferred brands. There is no learning curve for the consumer -- nothing to download, no jumbled numbers to remember or to text.

"And that is just the start," continued Gillespie. "Zoove's mobile marketing platform provides marketers the ability to send back an array of high value consumer experiences ranging from 2d bar codes, coupons, boarding passes, videos and mobile apps, all designed to optimize engagement with consumers."

Zoove's National Mobile Dial Code Registry opened its doors on June 28, 2010 as the exclusive venue for reserving and licensing cross-carrier Mobile Dial Codes and has quickly accumulated a strong list of client brands for StarStar Codes.

"StarStar Codes provide our clients with the unique opportunity to engage consumers through their mobile devices, anytime, anywhere and in the exact nature that they choose to interact," said Brent Kuhn, founder of BKV, a large Direct Response agency and the parent company of Mobilize. "The opportunity to secure your brands' personalized dial code has resulted in a virtual gold rush. There is a finite number of StarStar Codes available and you don't want to miss the opportunity."

"The team has worked tirelessly to build a strong foundation for Zoove -- specifically in garnering the support and partnerships with Verizon and AT&T, while driving adoption among major brands," said Gillespie. "I'm pleased to announce that founder Tim Jemison has been appointed chief operations officer, responsible for driving the next stage of growth for the mobile marketing platform that has been six years in the making. Industry veteran Mark Ewen will lead the company's revenue operations as the newly appointed senior vice president of sales."

The combination of Zoove's unrivaled network reach to over two-thirds of US mobile subscribers and the ability to optimize consumer response has made StarStar Codes the ideal solution for marketers looking to drive mobile interaction and integrate these offerings into other forms of marketing and advertising.

"The addition of Joe and his expertise building category-leading brands and businesses marks the beginning of the next exciting phase for the company as we go full throttle to market," said Tim Jemison.

Gillespie continued, "We are extremely proud to say that Zoove is officially open for business and look forward to working with partners as we launch their brands and services among the stars." 

About Zoove:
Founded in 2004 with the mission to make Mobile Dial Codes a ubiquitous mobile marketing mechanism for advertisers, Zoove is the only provider of nationwide Mobile Dial Code services. StarStar Mobile Dial Codes are intuitive, branded phone numbers that can be dialed by any mobile phone in the U.S., allowing multiple compelling options for interaction with a brand, product or service, such as Web pages, pictures, sound files and video files. In the summer of 2010, Zoove launched the U.S. Mobile Dial Code registry, making StarStar Codes accessible to the subscribers of the major mobile carriers and the majority of U.S. mobile users. Powered by the Zoove Services Platform, Zoove enables consumers to easily interact with advertisers, brands and media companies from any phone. For more information, please visit, and follow us on Twitter (@zoove).

About Zoove StarStar Mobile Dial Codes:
StarStar Mobile Dial Codes are intuitive brandable phone numbers that anyone with a mobile phone can dial to interact with a brand. The two to twelve character mobile dial codes uniquely combine the familiarity of an 800 number, the power of a Web address (URL), and mobile access of an SMS/text short code all into one easy to use number.

Contact Information

  • Press Contact:
    Erika Golden
    blast! PR for Zoove
    919-833-9975 x. 13