Former Chango and 24/7 Real Media Executives Join Trueffect Leadership Team

WESTMINSTER, CO--(Marketwired - Sep 22, 2015) - Trueffect, the leading people-based digital marketing platform, today announced key executive appointments to further strengthen its world-class leadership team. Jeff Kaldahl has joined the company as Executive Vice President of Sales and Robert Hess as Executive Vice President of Business Development.

"Both Jeff and Robert are proven industry veterans who bring deep expertise in expanding market opportunities, building results-driven teams and cultivating key strategic partnerships for strong corporate growth," said Alex Yoder, President and CEO of Trueffect. "I'm excited to welcome these distinguished technology leaders to the Trueffect team. Their combined experience and demonstrated leadership will not only strengthen Trueffect's market position, but also expand our ability to provide clients with highly strategic SaaS based solutions to leverage their data assets across digital channels."

Jeff Kaldahl, Executive Vice President of Sales
An experienced marketing technology sales executive with an extensive background in product and data solutions, Jeff Kaldahl will be responsible for growing the company's footprint as a Software as a Service (SaaS) platform and value-added services provider. A seasoned sales leader who has consistently exceeded target expectations in highly nuanced, competitive markets, Kaldahl will be responsible for driving overall sales initiatives and expanding the sales team's strategic and operational capabilities. Prior to Trueffect, Kaldahl served as the Vice President of Strategic Global Accounts at Chango (acquired by Rubicon Project), where he led the company to peak growth. Prior to Chango, Kaldahl also held leadership positions at Conversant (formerly Dotomi), World Marketing, Affinitas and McCann. Kaldahl holds a Bachelor of Arts from the University of Nebraska and is a Board Member for the Internet Advertising Bureau (IAB).

Robert Hess, Executive Vice President of Business Development
Robert Hess is a deeply savvy technologist with a strong focus on driving revenue. As the EVP of Business Development, he will be responsible for developing and executing a strategic partner roadmap that will enable Trueffect to expand its reach and scale in the market. Prior to joining Trueffect, Hess was the Senior Vice President of Global Business Development at Signal, where he worked with current and potential strategic partners to identify opportunities for new growth and application of their technologies. Prior to Signal, Hess served as the Chief Product Officer at Triad Retail Media growing their suite of advertising products and expanding their internal tech stack through their acquisition by Rockbridge Growth Equity and beyond. He also served as the Vice President of Sales at 24/7 Real Media/WPP, where he grew the organization pre and post acquisition by WPP.  Hess holds a Bachelor of Arts from the University of Oklahoma (OU) and is a member of the Board of Visitors for the Gaylord College at OU, he also serves as a mentor for 1871 Digital Startup Incubator and is a technology council member for the IAB.

Trueffect is one of Inc. Magazines fasting growing private companies for 2015 and has also been recognized as one of Red Herring's Top 100 North American Companies and Forbes Most Promising Companies to watch. 

About Trueffect
Trueffect is a people-based marketing platform that maximizes your digital relationships by enabling you to connect directly with your customers and prospects via any digital channel. Our SaaS based solution provides performance marketers clear control and efficient utilization of their hard-won data assets, allowing them to foster 1:1 relationships with consumers at every step along their path-to-purchase via personalized, relevant offers. For more information, join us on Twitter @trueffect_tweet, Facebook Trueffect or www.trueffect.com.