CMO Council

November 10, 2010 10:19 ET

Former Coca Cola CMO and Jones Soda CEO to Share the Ups and Downs of C-Suite Synchronization and One CMO'S Journey to the Top of the C-Suite

Stephen Jones Joins All-Star Line-Up at CMO Council 2010 CMO Summit

PALO ALTO, CA--(Marketwire - November 10, 2010) - Stephen Jones, former Chief Marketing Officer of The Coca-Cola Company, and former CEO of both the Minute Maid company and upstart soda phenomenon, Jones Soda, will present a keynote address at the 2010 CMO Council CMO Summit, being held in San Jose, California on December 9, 2010. Jones will share the high points and challenges of steering the largest brand in the world, as well has his journey from being a CMO to the role of CEO.

A true global marketing leader, Jones started his Coke marketing career in Canada as brand manager of Sprite, moved to Atlanta to be Sr. brand manager of Diet Coke for the US market, before moving to London to be Marketing Manager of Coca-Cola Great Britain. He eventually moved his family to Tokyo where he held various marketing and operations roles before becoming President of Coca-Cola Japan Company, Coca-Cola's single largest profit contributor. Jones returned the US to become President of The Minute Maid Company, the largest juice company in the world. After leaving Coke, and after forming a management group that specialized in working with private equity groups, he became CEO of Jones Soda Co., a boutique soft drink company, where he successfully led the turnaround of the struggling company. Today, Jones helms Revolution, an Atlanta based firm of innovation growth strategist, working with clients including Colgate, Pfizer, S.C. Johnson, and GE MABE.

"Stephen Jones represents a marketer who has undertaken huge, transformational programs, with the goal of driving global business growth and opportunity through local activation and engagement," said Donovan Neale-May, executive director of the CMO Council. "And, having taken the step from CMO to CEO, Jones brings a new perspective on how the mindset shifts from the marketing to the more operationally focused. His insights on taking that next step will be invaluable to marketers looking to advance their roles within the C-Suite and eventually make that leap to the top office."

The CMO Summit will gather keynote speakers and panelists from across the C-Suite to share in their experiences, insights and best practices for optimizing three key areas of collaboration: Customer Experience, Marketing Effectiveness and Operational Efficiency. The full-day event will include keynote addresses from C-Suite leaders who will shed light on the needs and requirements of senior management and boards on today's CMO. Brands including Accenture, Chrysler, Prudential, Juniper Networks, Taleo, Denny's, Motorola, AIG, Lenovo, Wells Fargo, ADP, Papa Murphy's, Gannett, Nokia, FMC, Farmers Insurance, SAP, 24-Hour Fitness, Orbitz, and Wrigley's are already confirmed to engage at the event.

The CMO Council's CMO Summit ( is the premier networking and thought leadership event in marketing and the official peer-to-peer networking event for the CMO Council (, an organization of more than 6,000 global marketers, controlling more than $200 billion in combined annual marketing spend. Invitees across both the B-to-B and B-to-C market sectors will be invited to attend this exclusive retreat to network with peers and tap into this global network of insight, access and influence.

For more information about the CMO Council's CMO Summit, please visit Attendance to the North America Summit is by invitation-only, and while membership in the CMO Council is not required for attendance, member requests will have priority handling for this limited attendance event. To request an invitation to the CMO Summit, visit Senior marketers can be nominated for membership by visiting

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