SOURCE: New Generation Consumer Group

January 19, 2015 22:46 ET

Former Coca-Cola Executive, Charles "Chuck" E. Morrison, Named as New Generation Consumer Group CEO

WHITTIER, CA--(Marketwired - Jan 19, 2015) - New Generation Consumer Group (OTC PINK: NGCG) announced today it has appointed Mr. Charles "Chuck" E. Morrison as its Chief Executive Officer.

Mr. Morrison was most recently the Executive Vice President and General Manager of Client Services for UniWorld Group Inc. Prior to joining UniWorld, Mr. Morrison was Executive Vice President and Partner at D.C.A., an advertising agency in Detroit, Michigan, where he worked on such accounts as Daimler/Chrysler, Kmart, General Mills, Ameritech, Carson Products, Western Union and Miller Brewing Co. In the past, he has served as Vice President of Multicultural Marketing for Coca-Cola USA, where he developed and managed domestic efforts targeting these growing consumer segments, with significant results. Under his leadership, Coca-Cola USA realized dramatic growth in volume, profit and share in all three major ethnic segments.

Mr. Morrison has more than 25 years of extensive marketing experience, including Account Director for Burrell Advertising Inc. where he was instrumental in developing McDonald's and Carnation's successful ethnic marketing programs. In addition, he served in various Brands, Sales and Promotions positions with Proctor & Gamble and the Schlitz Brewing Company. An award-winning marketer, nationally renowned for his work, Mr. Morrison has been the recipient of 18 CEBA (Communications Excellence to Black Audiences Awards), two Clio's, two Addy's and two U.S. Television Festival Awards. Considered a leader in the field of ethnic marketing, Mr. Morrison has been featured in numerous national media outlets, including the Wall Street Journal, Ad Age, Black Enterprise, Ebony, Essence, the New York Times, The Washington Post, The Chicago Tribune, and in several books.

CEO Charles Morrison commented "Joining NGCG is a tremendous opportunity to be part of a growth-oriented company that produces products with a kick that are both tasty and healthy. In my opinion, Mucho Macho mixes, snacks and beverages will revolutionize the snack business with the great offerings we have. My task will be to work with our Board to develop and implement a strategy to introduce them to America and put them within reach of every consumer who wants great tasting snack offerings with flavor and spice." Mr. Morrison continued, "We look forward to sharing these products with everyone."

Phil Longoria, Director of Marketing and Corporate Relations for New Generation Consumer Group, said, "Our Board of Directors believes Charles E. Morrison will provide us with the leadership and direction we need to successfully compete as a minority owned and operated business. A great deal of our marketing efforts is aimed towards minority groups and bringing both multicultural and ethnic product lines to the market." Mr. Longoria continued, "It takes an individual with a tremendous amount of experience, as well as a culturally diverse background, to take our Company to the next level."

About New Generation Consumer Group, Inc.

New Generation Consumer Group, Inc. (NGCG) is a marketing and media company that currently operates through four separate divisions: Mucho Macho, VIP Spirits, Monster Marketing, and our Snack Division. Mucho Macho features Mucho Macho Michelada Mix as its feature product. Our VIP Spirits Division will feature Excuse as our premium brand. Our initial product will be a Top Shelf Liqueur infused Premium Imported Vodka in a variety of different flavors, followed by Excuse Whiskey. Monster Marketing provides graphic design, web development, brand management, and various other services to its clients and helps them get more customers, increase sales, sell a product, or create brand awareness. Our snack division brings consumers more of spicy and intense flavors today's sports fans want for their tailgate or sports themed parties. Additional information may be found at www.newgencg.comwww.facebook.com/muchomachomichelada, or www.twitter.com/MuchoMachoMiche.

Safe Harbor and Forward-Looking Statements

This press release contains forward-looking statements. Words such as "expects," "intends," "believes," and similar expressions reflecting something other than historical fact are intended to identify forward-looking statements, but are not the exclusive means of identifying such statements. These forward-looking statements involve a number of risks and uncertainties, including the timely development and market acceptance of products and technologies, the ability to secure additional sources of finance, the ability to reduce operating expenses, and other factors described in the Company's filings with the OTC Markets Group. The actual results that the Company achieves may differ materially from any forward-looking statement due to such risks and uncertainties. The Company undertakes no obligation to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.

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