SOURCE: Mass Relevance

January 13, 2014 09:00 ET

Former ExactTarget CMO Tim Kopp Joins Mass Relevance as Advisor

Interactive Marketing Pioneer Brings Deep Experience in Helping Brands Create Compelling Marketing Campaigns

AUSTIN, TX--(Marketwired - Jan 13, 2014) - Mass Relevance, the technology leader in enabling social experiences, today announced the appointment of Tim Kopp to its Board of Advisors. Kopp is a renowned marketing executive who helped pioneer new digital channels and strategies as Vice President, Global Interactive Marketing at the Coca-Cola Company and Head of Interactive Marketing for the $17 billion beauty care division at Procter & Gamble. He joined digital marketing software leader ExactTarget as CMO in 2008, leading the marketing organization through dramatic growth, a successful 2012 IPO and acquisition by Salesforce.com.

Kopp brings unparalleled passion, energy and vision for consumer-focused marketing to the Mass Relevance Board of Advisors, as well as hands-on experience in helping brands keep up with global consumers as they engage across new channels and devices. As an Advisor to Mass Relevance, Kopp will be responsible for helping the company expand internationally while continuing to develop solutions that enable global brand marketers to effectively engage consumers.

"We're very excited to welcome Tim as our newest Advisor as we continue deliver on the promise of social for the biggest brands in the world," said Sam Decker, Founder and CEO of Mass Relevance. "I have tremendous respect for his work in cementing ExactTarget as the leader in helping brands market better in multiple fast-growing markets. His guidance will be critical as we continue to focus on evangelizing the tremendous value that Mass Relevance holds for brands."

In his most recent role as CMO of ExactTarget, Kopp was responsible for all aspects of ExactTarget's marketing, including strategy, corporate marketing, and product marketing. He helped lead the company through dramatic global expansion, including a successful IPO in 2012 (NYSE: ET) and subsequent acquisition by Salesforce.com (NYSE: CRM). Prior to ExactTarget, Kopp served as CMO of WebTrends where he led all aspects of marketing, including rebuilding the brand and transforming from a one-product company to a full marketing platform.

Before joining WebTrends, Kopp served as Vice President of Worldwide Interactive Marketing for the Coca-Cola Company. In this role, he worked closely with the executive team and top global leaders to drive the development of a holistic interactive marketing plan. Kopp began his career at Procter & Gamble, spending seven years as a pioneer in interactive marketing for some of the U.S's largest household brands. He was a founding member of P&G's interactive marketing program and led the entire Interactive Marketing Organization for the Beauty Care division, which achieved approximately $17 billion in annual sales.

"I am continually drawn to the companies and teams that make a lasting impact on the interactive marketing and software industries," said Kopp. "Mass Relevance offers a tremendous opportunity for brands to win with social, and I look forward to working with Sam to win the brands market."

About Mass Relevance
Mass Relevance helps brands, media and agencies get more from their social media efforts by building social experiences into their marketing strategy. More than 300 major brands, sports teams, publishers and broadcasters trust the Mass Relevance SaaS platform to create real-time consumer engagement by aggregating, filtering, and re-displaying content from any social network to any digital property. In the past three, Mass Relevance has delivered more than 35 billion pieces of social content to multiple digital surfaces for world-class brands such as Pepsi, Campbell's, GE, Target, Walgreens and Microsoft. Mass Relevance has also supported iconic events like the Super Bowl and Academy Awards, launches such as The Avengers and Madonna MDNA, and television phenomenons American Idol, X-Factor, 80 Plates and The Voice.

The company is privately held with venture capital funding. For more information, please visit the company's website at www.massrelevance.com, or view the following videos: Mass Relevance overview [vimeo.com/49057068] // Brand overview [vimeo.com/55624394] // Media overview [vimeo.com/53697089] // Product Studio: [vimeo.com/49412433].