SOURCE: MomentFeed


March 08, 2012 06:05 ET

Former Facebook Sales Director Joins MomentFeed in New Role

Rob Lissner to Work Closely With CEO on Product Strategy and Building Sales Team

SANTA MONICA, CA--(Marketwire - Mar 8, 2012) - MomentFeed, Inc. (, the first location-based marketing platform for the enterprise and a leader in the SoLoMo space, announced today that former Facebook sales director Rob Lissner joined the company as Special Advisor to the CEO. In this role, Lissner will work closely with MomentFeed Founder and CEO Rob Reed on key aspects of the MomentFeed business with a focus on product and sales strategy.

Lissner started with Facebook in 2006 as the company's first Los Angeles-based salesperson. After many years of success working with top-tier advertisers and leading the Los Angeles sales team, he departed the company in July of 2011 to pursue other opportunities.

"We are extremely fortunate to have Rob join our team in this role," said MomentFeed Founder and CEO Rob Reed. "Rob brings tremendous experience in selling the value of social to large brands and building a world-class sales team. His decision to join MomentFeed and play a central role in these efforts is a testament to our achievements thus far and the immediate potential of our platform."

"The biggest growth opportunity for the social space is clearly on mobile," said Lissner. "By focusing on the mobile experience at or near the point of sale, MomentFeed is positioned to help brands get the most from Facebook, Twitter, Foursquare, and other mobile platforms in the post-PC era. This includes the social elements of checking-in and sharing as well as offers, advertising, and payments. Brands that get on board with MomentFeed early will enjoy a distinct advantage moving forward."

The MomentFeed platform is designed for multi-location businesses in the restaurant, retail, hospitality, and banking categories. The convergence of social, local, and mobile (SoLoMo) at the point of sale enables marketers to connect with customers in the buying moment and to maintain customer relationships on the basis of loyalty, frequency, and overall customer value. This is a new paradigm in social marketing where paid media, earned media, customer data, user-generated content, business intelligence, and ROI are tied to specific locations and sales. MomentFeed offers the only unified approach to this dynamic new marketing channel.

Lissner's role at MomentFeed includes product development, recruiting and building a world-class sales team, and further integration with the social platforms. He'll be based in the company's headquarters in Santa Monica, Calif. Lissner will also serve as a Board advisor.

Prior to Facebook, Lissner worked in sales at Yahoo! from 1998 to 2006. He began his Yahoo! career working with tech companies in the Bay Area. He moved to Los Angeles in 2002 to focus on Yahoo!'s burgeoning entertainment category.

About MomentFeed
MomentFeed is a location-based analytics and campaign management platform (SaaS) for companies with 20+ locations to manage. The MomentFeed solution enables companies to measure consumer engagement activity and sentiment at the point of sale; launch, measure, and optimize location-based marketing campaigns; and maintain relationships with their most valuable customers via Foursquare, Facebook, and Twitter across hundreds or thousands of locations through an integrated, Web-based interface. MomentFeed is the first company to offer Venue Optimization™ as a service for multi-location brands. The MomentFeed platform is available globally, and the company is based in Santa Monica, Calif. Visit

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