SOURCE: Knowmia


August 14, 2012 08:00 ET

Former Flip Video Executives Launch New Startup Venture to Transform Student Learning

Knowmia Crowdsources Video Lessons From Teachers Everywhere to Help Students Succeed in School With Personalized, Affordable Solution

SAN FRANCISCO, CA--(Marketwire - Aug 14, 2012) - Two key leaders from the team that launched the widely-acclaimed Flip Video line of pocket camcorders, former Co-Founder Ariel Braunstein and marketing executive Scott Kabat, today announced they have joined forces to launch Knowmia, a new venture that utilizes video technology in innovative ways to help students succeed in school. Knowmia crowdsources and organizes video lessons from great teachers to help students improve their grades. 

Knowmia, an online destination for learning, offers high school students a more personalized, affordable, and time-efficient solution than tutoring. Featuring video lessons from a wide variety of outstanding teachers, Knowmia helps students grasp challenging topics covered in class and prepare for upcoming tests or courses. The new learning platform enables students of all academic achievement levels to find the supplemental instruction they need.

"We want to alleviate the stress students and parents feel about school by providing personalized learning based on the talents of great teachers everywhere," said Ariel Braunstein, Co-Founder and CEO of Knowmia. "By democratizing access to this untapped world of knowledge, we empower students to learn from the teachers who best fit their individual needs." 

Students and Parents Seek Classwork Assistance
With the increasing competition facing college applicants, many of today's high school students and their parents are looking for options to augment classroom learning and ensure they are well prepared to master their core curriculum. Reflecting that trend, the demand for tutoring has taken off and is growing steadily, with a $54 billion global market predicted in 2012 and industry analysts projecting that figure to nearly double in five years�. Knowmia is a new alternative or extension to tutoring that delivers the benefits of supplemental learning while also meeting the particular needs of each individual student conveniently and affordably.

Education Undergoing Radical Changes with New Technologies
Technology is also driving significant shifts in education including teachers' use of video as an integral part of the teaching experience both in and out of the classroom. As the need for traditional textbooks declines, teachers are turning to video more commonly to deliver creative lessons and engage their students. Knowmia extends the benefits of video-enriched education so that students now have anytime, anywhere access to thousands of unique video lessons from great teachers everywhere.

Knowmia Opens Up New Options for Supplemental Learning
Currently Knowmia is open to the public in a beta version and the company plans to introduce new capabilities in the fall. Knowmia is building out the site with more video lessons in all subject areas as well as added-value features that can help students quickly identify areas they may need to explore further. One significant new example of this is coming soon with Knowmia Mini-Courses -- teacher-curated sets of lessons, sourced from Knowmia's library, that include teacher comments and quizzes to measure progress in less than one hour.

Credentialed teachers are encouraged to register with Knowmia to post their video lessons at no cost. They also have access to the free Knowmia Teach iPad app for assistance creating their lessons if needed. Students and parents can already find more than 7,000 free video lessons on the Knowmia site with more being added daily.

Knowmia is self and seed funded. Additionally, Knowmia was selected to participate in the prestigious Y Combinator program which provides expertise and resources to promising startup companies, as well as seed capital from the Start Fund. As Knowmia's online learning destination moves from beta development to market-ready, the company is evaluating additional funding. 

For more information, please visit or

About Knowmia
San Francisco-based Knowmia is a new destination for online learning that helps students succeed in school. Founded by two key leaders from the team that launched the widely-acclaimed Flip Video line of pocket camcorders, Ariel Braunstein and Scott Kabat, Knowmia crowdsources and organizes video lessons from great teachers to offer students personalized, affordable, and time-efficient solutions for supplemental education. Initially focusing on high school students, Knowmia plans to offer a full range of extended learning for K-12 families. Knowmia is self and seed funded and participates in the prestigious Y Combinator startup program.

*Global Industry Analysts research 2012