August 27, 2013 09:00 ET

Former Groupon Mobile Exec, Michael Shim, Joins Zoove Corp's Board of Advisors

NEW YORK, NY--(Marketwired - Aug 27, 2013) - Zoove Corp, the exclusive provider of StarStar and StarStarMe, a unique mobile phone number that connects people with the things they care about most-- great content, favorite brands, and one another -- today announces the addition of Michael Shim, the former Vice President, Mobile Partnerships & Marketing at Groupon, to their Board of Advisors. Michael is currently the founder and Managing Partner of True North Advisors LLC, helping visionary teams with their mobile strategy, partner development, local/SMB marketing, recruiting and fundraising efforts. Michael is also an investor, board member and co-founder of New Frontier Foods Inc., a new superfoods company.

During his tenure at Groupon, Michael helped shepherd the local commerce startup from pre-IPO rocket ship to significant mobile ecommerce revenue. Prior to joining Groupon, Michael was Vice President, Mobile at Yahoo! where he led business development and sales, and helped catalyze that company's mobile advertising business.

"Working in mobile for large brands such as Groupon and Yahoo! gives Michael not only an impressive background, but a wealth of knowledge about how to reach both brands and consumers with the StarStar platform," said Joe Gillespie, CEO of Zoove, "We're thrilled to have Michael on board as we continue to refine our approach and use cases for retail and media companies."

"Zoove has found an innovative way to not only compete with SMS, but complement it. As consumers and brands alike become 'mobile first,' using unique and personalized ways to connect to each other is crucial to success. Leveraging the power of 280 million consumers on wireless networks, Zoove has tapped the potential of the most widely distributed app: the dial pad," Michael explained.

To learn more about Zoove, its services and clients, visit:

About Zoove, Inc.
Zoove Corporation is the exclusive provider of StarStar and StarStarMe, a unique mobile phone number that connects people with the things they care about most -- great content, favorite brands, and one another. Enabled across all major U.S. carriers, the StarStar platform empowers marketers to leverage media, mobile and marketing through a single platform, in order to create any offline-to-online brand experience they desire. StarStar drives millions of calls every year for the world's top brands including CBS, Dunkin' Donuts, Ford, Hyatt, NFL and Verizon Wireless. With offices in Chicago, New York and San Francisco, Zoove's solutions and mobile expertise enable marketers to deliver a more relevant on-the-go customer experience with unprecedented real-time metrics and media efficacy. To learn more, please visit or simply call **ZOOVE from any mobile device.

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