SOURCE: Front Flip

Front Flip

June 06, 2013 09:06 ET

Former Groupon VP Joins Loyalty Marketing Company Front Flip

New Vice President of Local Sales Brings More Than 30 Years of Relevant Experience

LEAWOOD, KS--(Marketwired - June 06, 2013) -  Former Groupon executive Kevin Petry has been named Front Flip's new Vice President of Local Sales. 

Front Flip's mobile, social and web-based loyalty marketing solutions help businesses across the country drive transactions and visit frequency. Instead of accumulating points or punches, Front Flip customers have a chance to win digital prizes every time they visit their favorite restaurants and retail shops. Customers can also receive mobile offers and share them with Facebook friends. 

Front Flip's client portfolio includes local shops, regional chains and franchise groups from major brands, including McDonald's, KFC and Pizza Hut.

As VP of Local Sales, Petry is responsible for expanding the company's client base in key markets, including Boston, Dallas, D.C., Atlanta, Philadelphia, Tampa, Minneapolis and Kansas City. He will lead a team of regional sales managers and work closely with the company's VP of National Sales, who joined the company last fall from PepsiCo. 

"Kevin played a key role at one of the fastest growing companies in history. He knows how to take a new product to market and has a keen understanding of our client base. Kevin's experience will fast track our partnerships with local operators and regional chains across the country," said Sean Beckner, Chief Executive Officer for Front Flip.

Petry brings more than 30 years of sales and marketing experience to Front Flip. Throughout his career, Petry has worked with a wide range of restaurant, retail and entertainment concepts, from local shops to some of the biggest brands in the country.

Most recently, Petry was the Vice President of Training and Sales Development at Groupon. His team supported the company through its rapid expansion, leading every aspect of training, skill development and new product and service rollouts across North America. 

Prior to Groupon, Petry held executive positions at Alliance Sales Consulting, Rubicon Interactive and Entertainment Publications. During his 25-year career at Entertainment Publications, Petry moved up the ranks and was eventually promoted to Executive Vice President. Among his responsibilities, Petry managed the company's local and national merchant relationships representing 220,000 locations across the country.

"I am excited to join Front Flip during this time of rapid growth. We are helping some of the biggest brands in the world engage with all of their customers -- from the hyper-loyal to the high risk -- and that's driving transactions and visit frequency. I am honored to lead such a talented team of sales reps as we introduce the next generation of mobile loyalty to the country," said Kevin Petry, Vice President of Local Sales at Front Flip.

Petry holds a Bachelor of Arts degree from Rollins College in Orlando, Florida.

About Front Flip

Front Flip is the next generation of loyalty marketing. We're not another punch card on a mobile app. Instead, we help businesses create profitable, long-term relationships with customers through fun experiences, instant promotions, rich customer analytics and targeted mobile campaigns. Front Flip works with local shops, regional chains and national concepts to help them achieve significant jumps in traffic and sales in the first 90 days. For more information, visit or call (855) 730-1830.

Click here to watch a video about the Front Flip customer experience.

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