SOURCE: Claritas Inc.

November 28, 2006 11:08 ET

Former HSBC Executive Joins Integras

SAN DIEGO, CA -- (MARKET WIRE) -- November 28, 2006 -- Glenn Hofmann, a former executive at HSBC Finance Corp., has joined Integras, the advanced analytical services division of Claritas Inc., as Assistant Vice President of Location Research.

In this position, Hofmann will be responsible for managing the location research group, as well as working with major consulting clients.

As an Analytics/CRM Manager at HSBC, Hofmann was responsible for the development of new analytic tools for customer analysis and targeting. One notable project directed by Hofmann involved the data integration and predictive modeling of a 10 million customer portfolio to improve marketing return on investment and profitability.

Most recently, Hofmann held the position of Director of Modeling at ID Analytics, Inc., a San Diego-based Identity Risk Management company, where he managed a group of scientists in the development of statistical models to both detect and prevent identity fraud.

Hofmann holds a M.S. and Ph.D. in Statistics from Ohio State University.

About Integras

A division of Claritas Inc., Integras combines sophisticated quantitative analysis with the broadest array of consumer and business data available in the United States to help companies make better strategic decisions. In addition to conducting four syndicated surveys (Convergence Audit, Restaurant Audit, Insurance Audit, Market Audit), the Customer Research and Targeting business unit of Integras conducts custom primary market research on behalf of its clients. To learn more about Integras products and services, visit its web site at www.integrasconsulting.com.

About Claritas

Since 1971, San Diego-based Claritas has been the pre-eminent source of accurate, up-to-date marketing information about people, households and businesses within any geographic area in the United States. Its target marketing services are aimed at reducing the cost of customer acquisition and growing customer value. Claritas offers industry-leading consumer segmentation systems, consulting services and software applications for site and market analysis, advertising sales and customer targeting. Claritas is a division of VNU, a world-leading information and media company that includes ACNielsen, Nielsen Media Research, Spectra Marketing Systems and Scarborough Research, among others. To learn more about Claritas and VNU products and services visit their web sites at www.claritas.com and www.VNU.com.

Contact Information

  • Contact:
    Stephen F. Moore
    Claritas, Inc.
    858-677-9634
    Email Contact