SOURCE: Market Metrix

Market Metrix

September 15, 2009 12:07 ET

Former J.D. Power and Associates Travel Industry Executive to Lead Market Metrix Asia Expansion

Sam Thanawalla Joins Market Metrix

SAN RAFAEL, CA--(Marketwire - September 15, 2009) - Market Metrix, LLC, providing the hospitality industry's leading customer-focused, business improvement platform, Customer Metrix™, announced that Sam Thanawalla, ex-Director of J.D. Power and Associates Global Hospitality and Travel Practice, has joined Market Metrix as Vice President. He will be responsible for Asia expansion and new initiatives in strategic client management, including potential new offerings and services.

"Sam has extensive experience with satisfaction solutions, data and consulting. He will be a great asset as we expand and deepen our client relationships worldwide," commented Robert Honeycutt, CEO.

Sam Thanawalla was responsible for the Hospitality Syndicated study and Consultative practice at J.D. Power and Associates since 2007. Before that he was a Senior Manager in the J.D. Power and Associates Digital Marketing practice. He has held positions at Time Warner in strategic planning, at STS Consulting assisting start-ups raise money, and at Motorcar Parts & Accessories as AVP of Operations.

Sam Thanawalla commented, "Market Metrix is aggressively positioned to respond to the diverse needs of clients through an impressive portfolio of technology solutions and consultative services. By engaging clients in our planning process, I look forward to delivering innovative products and establishing our hospitality metrics thumbprint globally, which will serve as a benchmark for the hospitality community worldwide."

About Market Metrix

Market Metrix has been helping leading hospitality companies turn feedback into performance since 1996. Combining award-winning research with powerful products, Market Metrix gives clients essential information, guidance and tools to make informed business decisions. Software-as-a-Service (SaaS) based products help clients save money, improve guest and employee loyalty and gain control over the new social media wave. The Market Metrix Hospitality Index (MMHI) is the most comprehensive, independent comparison of hospitality brand satisfaction, providing feedback from over 35,000 travelers a quarter on over 300 brands. The annual MMHI Awards are coveted by travel enterprises around the world. For more information, visit

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