SOURCE: myPhotopipe.com, Inc.

myPhotopipe.com, Inc.

February 23, 2010 16:30 ET

Former Kodak Managers, Entrepreneurs, Team to Transform Online Provider myPhotopipe.com, Inc. Into Internet Leader

Full Spectrum Approach Seen as Catalyst for Success at Digital Photo and Print Processor

ATLANTA, GA--(Marketwire - February 23, 2010) -  myPhotopipe.com, Inc. (PINKSHEETS: MPPC), a web-based online provider of digital photo processing, photo finishing, photo-sharing, and related services, today provided an update on the Company's "full spectrum" business strategy.

It took nothing less than a total overhaul of myPhotopipe.com to turn a much-loved but relatively unknown company into an industry dynamo aiming for the top spot in the online photo processing and printing industry. According to former Kodak executive Darren Schiff, the director of the team brought in to implement the corporate makeover, "Here was this penny stock company with a customer base that looked like a firm listed on the New York Stock Exchange -- customers like Rosetta Stone, the New York Giants, the Atlanta Falcons, the Dallas Cowboys, Playboy Magazine, High School Musical, Getty, Homeland Security -- but who knew them? Who knew their quality? The board asked me to come in and shake things up, to build on this base and knock the doors down, and I think we've done just that."

In July 2009, the Company recognized a gap between its accomplishments and the awareness of such accomplishments in the general marketplace -- something it viewed as an opportunity. "They didn't have to market aggressively," said Schiff. "They were given business. When people saw the quality, they became customers, but the Company needed to let thousands of people see the product, let thousands of people try the service, and earn the business of thousands of new customers. That's what we're doing today. It's the difference between the old Company and the new. We're still landing the Cleveland Browns and those prestigious projects for NASA, but a much broader audience is excited about us now. They know us, they're using us, and we're adding hundreds of new customers every month."

Schiff signed strategic partnerships with New York's Photogra to overhaul the users' online experience; Miami's IYP to enter the lucrative photo imprintables space; and Milwaukee's Proven Direct to enter the multi-million-dollar photobooks industry. He added digital handoffs so other retailers could use myPhotopipe for their back-end print processing. And he added an entirely new production line for press printed products.

"We're full spectrum now," added Pete Casabonne, President of myPhotopipe.com, Inc. "We serve the high-end market, the wholesale market, the book market, and we provide folded greeting cards and other forms of self-expression. We have the tools and the platforms to let virtually any Internet community tap into our system. That wasn't happening until July 2009. That's what turned us around."

Proof of the pudding? Since his arrival, myPhotopipe.com has announced four consecutive months of record-setting revenues, "and we fully expect to keep that up," noted Schiff with a smile.

About myPhotopipe.com, Inc.

myPhotopipe.com, Inc. is a web-based online provider of digital photo processing, photo finishing, photo-sharing, and related services. The Company's unique blend of 1000 print options, combined with manual print inspections and professional color management, have positioned myPhotopipe.com as one of the fastest-growing providers of digital photography services for professionals and serious amateurs.

The Company is headquartered in Atlanta, Georgia, and its common stock is listed on the OTC Pink Sheets under the symbol "MPPC". Additional information is available on the Internet at www.myPhotopipe.com.

"Safe Harbor" Statement

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934, and is subject to the safe harbor created by those sections. The forward-looking information is based upon current information and expectations regarding myPhotopipe.com, Inc. These estimates and statements speak only as of the date on which they are made, are not guarantees of future performance and involve certain risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results could materially differ from what is expressed, implied or forecasted in such forward-looking statements.

myPhotopipe.com, Inc. assumes no obligation to update the information contained in this press release. myPhotopipe.com, Inc.'s forward-looking statements in this press release and future results may be materially impacted by any number of factors, any or all of which could have a negative impact on sales, operating results, financial and budgetary constraints. The statements made herein are independent statements of myPhotopipe.com, Inc. The inclusion, if any, of any third parties does not represent an endorsement of any myPhotopipe.com, Inc. products or services by any such third party.

Contact Information